Network Appliance Becomes Officially NetApp

NetApp debuted a new brand identity designed
to achieve a broader and deeper awareness of the company and to
communicate a consistent promise on a global basis to customers,
partners, and employees. Extensive market research and testing helped
NetApp create a new identity system that crystallizes the company’s
promise to the market and unifies the look of and the experience
everyone has with NetApp. The identity system makes a bold statement
about NetApp’s strength in the marketplace and is designed to drive
greater understanding of NetApp as a company people want to do
business with.

"Our customers have always valued our ability to deliver
innovative solutions that provide outstanding cost efficiency and
enable breakthroughs for their businesses," said Dan Warmenhoven,
chairman and CEO of NetApp. "Our ‘go-beyond’ spirit and passion for
customer success continue to result in extremely high customer
loyalty. With this initiative, we are looking to increase our impact
and relevance with a broader range of people. It’s all about taking
the success we’ve had and letting more people know about it, so that
we can continue to grow and lead the industry."

Today’s launch of a global brand program increases NetApp’s
exposure to broader audiences, up-levels the company’s value
proposition to focus on business as well as technology, and kicks off
the biggest awareness campaign in the company’s history to accelerate
new-account acquisition and deeper account penetration. Importantly,
the NetApp brand is strongly grounded in NetApp’s "create a model
company" spirit and is based on the values that have made NetApp a
"Great Place to Work" for the past six years, as ranked by FORTUNE and
the Great Place to Work Institute. Some of those values are trust and
integrity, teamwork and synergy, and going beyond, all of which
strongly shaped the NetApp brand unveiled today.

"Through our research, we validated that although the NetApp brand
is truly valued and respected among our customer base, there is a need
to expand and extend that relationship to encompass new customers,"
said Elisa Steele, senior vice president of Corporate Marketing at
NetApp. "Our customers, employees, partners, and shareholders connect
with NetApp as a ‘friendly partner’ that offers innovation, new
possibilities, and, most important, collaboration. Our new tagline,
‘Go further, faster,’ recaps this feedback, articulating how
customers benefit from working with NetApp. We believe that innovation
enables success and that, when our customers succeed, we succeed.
Today, our new brand acknowledges our rich history but also conveys a
sense of what’s possible in the future when we work together to
overcome the limits of technology and create new opportunities."

The new identity system debuts today and is designed to increase
recall of NetApp over time. As of today, the official unified company
name is NetApp. The new NetApp logo is a bold blue gateway, designed
to convey NetApp’s strong history in the data management business and
its commitment to innovation and customer service. The new logo also
signals an opening to the future — a gateway to new possibilities,
new ideas, and new perspectives — enabling our partners and customers
to move beyond barriers and experience business breakthroughs. The new
tagline, "Go further, faster," communicates NetApp’s dedication to
delivering products and services that help our customers achieve new
business benefits and overcome limitations.

As part of the company’s brand and awareness efforts, NetApp has
significantly improved and updated its Web site. The
site features the new brand identity, user-directed content delivery,
and a streamlined interface for easier navigation, readability, and
searchability. Today also marks the debut of NetApp’s global awareness
campaign, which kicked off with a full-page color ad in The Wall
Street Journal. The campaign also includes extensive business and IT
advertising and a massive expansion of the company’s global
online-search marketing program.

Additionally, NetApp will host its first-ever global user
conference, NetApp Accelerate, in San Francisco at the
Moscone West Convention Center. Registration for the event, which will
be held from February 23 to 26, 2009, will begin later this year.
NetApp Accelerate is designed to bring together NetApp users, channel
and technology partners, and worldwide media and industry analysts to
share best practices, learn more about NetApp, and communicate their
business needs and priorities to executives primed to listen closely
to customer and stakeholder ideas. The conference will feature a
variety of NetApp and industry speakers, discussion groups,
birds-of-a-feather sessions, special keynote addresses, executive 1:1
opportunities, and engaging entertainment, all designed to create the
industry’s premier destination to learn more about storage solutions,
architectures, and infrastructures.

NetApp