MemoryS 2025: Longsys Unveils Multiple Products and Exploring Memory Business Models

On March 12, MemoryS 2025 opened in Shenzhen, China, where Longsys Electronics Co., Ltd. unveild multiple new products.

Chairman Hua-Bo Cai delivered a keynote speech, Memory Business • Comprehensive Innovation, sharing insights into the company’s innovations in memory business models and integrated service capabilities.

In-house Memory Controllers, Performance Breakthroughs
The company continues to expand its in-house memory controller lineup, launching UFS 4.1/3.1/2.2 and USB controllers in 2025 to enhance storage performance and competitiveness. The UFS 4.1, powered by the WM7400 controller, supports TLC and QLC NAND flash, achieving sequential read speeds up to 4,350MB/s, optimizing AI terminal applications. The eMMC Ultra adopts an ultra-protocol design and integrates the in-house WM6000 controller, breaking through the performance limitations of eMMC 5.1. With overall performance approaching UFS 2.2 levels, it delivers a more cost-efficient storage solution for smart devices.

Automotive Storage: Dual-Drive Strategy
The firm has built an automotive-grade storage portfolio, including UFS, eMMC, LPDDR4x, and SPI NAND flash, all meeting AEC-Q100 reliability standards. Through the Product Technology Manufacturing (PTM) business model, the company offers customized solutions and has established partnerships with 20+ automakers and 50+ Tier 1 suppliers.

Enterprise Storage: AI-Optimized Solutions
Longsys has introduced PCIe/SATA eSSDs, MRDIMMs, and RDIMMs, offering a one-stop AI-localized storage deployment solution. Its dedicated data center production line ensures high reliability and consistency for AI servers and HPC applications.

Global Expansion and Brand Development
The company is accelerating its global footprint. The Zilia factory in Brazil is operational, establishing localized storage manufacturing in the Americas. Meanwhile, its Lexar brand has expanded across 70+ countries, with the European and American markets contributing over 67% of sales, demonstrating strong growth.

PTM Business Model: Reshaping the Memory Industry
The firm’ PTM (Product Technology Manufacturing) business model provides a storage foundry service, covering chip design, packaging, testing, and production. The model has been widely adopted in automotive, server, industrial, and consumer electronics. The Suzhou Longforce serves as the PTM testing and packaging hub, focusing on high-end semiconductor packaging and supporting Zilia’s manufacturing.

The open-source memory business model and innovation services showcased at MemoryS 2025 reflect Longsys’ strategic transformation into a branded semiconductor memory enterprise. Moving forward, the company will remain committed to the semiconductor storage sector, focusing on customer-driven innovation, business model upgrades, and accelerated commercialization of new products. Additionally, the firm will continue to strengthen its brand presence and global expansion, driving new possibilities for the memory industry.