Christoph Beckenbauer GM of Swissbit’s Memory Division

Effective February 1, Christoph Beckenbauer has taken the helm as GM of Swissbit‘s Memory Division.

Drawing on extensive expertise in embedded systems and cybersecurity, he will lead the division in continuing Swissbit’s mission to set new standards in secure and reliable memory solutions tailored for demanding industrial applications.

This strategic appointment reinforces Swissbit’s position as a European provider with in-house manufacturing capabilities and solutions for safeguarding data and digital identities. Beckenbauer joins Swissbit from Swiss security firm LEGIC Identsystems, where he spent the past 9 years as GM, playing a pivotal role in driving business expansion and growth.

With more than 20 years of experience in global enterprises, Christoph Beckenbauer has successfully transformed business models – from niche electronic products to comprehensive digital services for IoT ecosystems. He boasts a track record in business development, sales, and customer management, with notable expertise in the telecommunications sector and secure transaction solutions. His strengths lie in integrating diverse organizations and building performing teams committed to sustainable growth through entrepreneurial vision and personal dedication.

At LEGIC Identsystems AG, where he served as GM for over 9 years (also holding roles as key account manager and head of sales & business development), Beckenbauer oversaw the strategic and operational leadership of a company of over 100 employees. He was instrumental in transitioning LEGIC from a pure hardware supplier to a provider of integrated hardware and service solutions. Prior to that, he held leadership positions at companies such as BenQ and Siemens AG. The 53-year-old Swiss resident is married and a father of two.

Roger Griesemer, the former GM of the Memory Division, will transition within Swissbit to the Systems & Technology division. In his new role, he will focus on adapting emerging technology trends and providing strategic and technical guidance to further enhance the company’s success.

“I look forward to working with the Swissbit team as we enter the next phase of development and growth within the Memory Division. The fusion of industrial memory technology with innovative security solutions is a central challenge across many industries, and Swissbit is uniquely positioned to deliver sustainable and future-oriented solutions,” said Beckenbauer.

Matthias Poppel, CSMO, Swissbit, added: “With Christoph Beckenbauer joining us, we are gaining an experienced business leader who not only brings deep expertise in embedded systems and cybersecurity but also a wealth of leadership experience. His insights will be critical in advancing our strategy of integrating storage modules with cybersecurity.“