Nasuni Launches New Brand Identity

Nasuni Corp. announced the major repositioning of its entire brand identity, underpinned by the overall growth of the business and its continuous product innovation and versatility.

New visuals, alongside refined messaging to align with its vision, will support Nasuni’s high-growth journey as a data platform for enterprises requiring scale in hybrid cloud environments, safeguards vs. cyberattacks, and data management for AI use-cases.

CMO Asim Zaheer, Nasuni, who led this branding initiative and has a portfolio of others including Hitachi Ventara, commented: “A brand identity is so much more than logos and colors – it’s the foundation of everything that represents a company and embodies its key values. Nasuni’s rebrand reflects a modern identity for a modern product, keeping pace with the company’s technological innovation. Additionally, this initiative encompasses the insights provided from our customers, industry experts, and top analyst firms.“

Infrastructure teams are reckoning with an explosion of unstructured data, a market shift to hybrid environments, and an inability to get the most value out of their data. According to Gartner, an estimated 60% of enterprise data will be hybrid by 2027, up from 20% in 2023. This rapid rate of infrastructure change in the market demands a fluid and flexible approach, which was instrumental to the company’s reimagined brand.

Velocity Partners CEO Stan Woods, who collaborated with Nasuni on the new branding, commented: “A clear, compelling brand runs circles around a weak, unfocused brand every day of every week. Nasuni has combined a terrific brand story with its already strong tech advantage. The idea was to showcase new possibilities for infrastructure leaders, something so many Nasuni customers are already experiencing. It’s been fun to work with such a knowledgeable and motivated team in putting this new brand together.”

Nasuni’s new look and feel highlights an industry shift from rigid, hardware-based NAS solutions to more fluid, SDS orchestrations in the hybrid cloud era. This notion builds on Nasuni’s legacy and reflects on its values around innovation and trust, while also modernizing key elements to showcase users’ current and future needs. In addition, the Nasuni File Data Platform has evolved a great deal in recent years, and the new branding highlights that level of evolution within the product. Nasuni’s branding initiative includes a website redesign, brand messaging, visuals, and logo refresh.

Details below:

• Logo: The new logo is a symbol of the Nasuni brand essence, crafted into a single, horizontal design. The company held tight to the idea of ‘3‘ to represent the company’s preeminent product value pillars: effortless scalability, built-in security, and fast edge performance.
• Logomark: For use in very small contexts, the firm distills its stylized “N” from the logo as a representation of the company. This distinctive logomark enhances Nasuni’s visibility across digital networks and reinforces its position as a confident, fresh, and authentic voice in the hybrid cloud market.
• Visual Language: Firm’s distinctive visual language is a reflection of the fluid and flexible way to manage data and is defined by confidence, boldness, and instant recognizability. It communicates forward-thinking innovation, delivering a strategic advantage and attracting customers in a competitive landscape.
• Liquid Flow: Using a high-impact, fluid design, the splash of liquid represents data that should flow easily and be available securely anywhere and at any time. In addition, the green within the fluid element is a nod to Nasuni’s legacy green color palette.
• Graphical: The hexagon serves as a visual metaphor for the strength, efficiency, and services the vendor offers, providing a solid boundary for the ever-evolving ‘fluid‘ data. Together, the 2 elements represent the balance between data management and the fluid nature of data itself. It’s a testament to our approach: Stable, yet flexible. Grounded in reliability, but always flowing.

David Grant, president at Nasuni, added: “Since our inception, Nasuni’s differentiator and main focus has been its customers, employees, and products. As we enter our next stage as a high-growth company, our refreshed brand represents the fluid nature of data infrastructure for a rapidly evolving hybrid AI world. Our file data platform is the key to managing cost, delivering outstanding data performance, providing world-class data protection, and enabling AI innovation. Our new brand communicates this more simply and succinctly.“

This announcement follows another year of rapid growth for the firm, which added  more than 120+ new large enterprise customers across all verticals. Its product innovation is helping drive its strong momentum, including the recent launch of Nasuni Edge for Amazon S3 to deliver high performance at the edge and Nasuni IQ  to help enterprises unlock data silos for AI services.

The company has also made the following key leadership appointments in the past year: Michael Sotnick to SVP of business and corporate development; Nick Burling to SVP of product; Matthew Grantham to had of WW partners; Jim Liddle to chief innovation officer; Russ Kennedy to chief zvangelist; and Asim Zaheer to CMO.

For more information about Nasuni’s brand refresh, read an official statement authored by Nasuni CMO Asim Zaheer.