Pure Storage Self-Service Storage Management Capabilities to Drive Enhanced Services Experience for Global Customers

Pure Storage, Inc. announced new self-service capabilities across its Pure1 storage management platform and Evergreen portfolio as it delivers on its commitment to provide valuable software-based solutions, all via a single platform experience, to global customers.

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Industry significance:
The company has been at the forefront of changing enterprise data storage since its inception in 2009. What began as a commitment to high-performance storage hardware has evolved into a platform that delivers outcomes, with an emphasis on STaaS and automated software service delivery.

This strategic shift to further embrace as-a-service outcomes delivers on the firm’s vision to meet the evolving demands of modern businesses that seek efficient, cost-effective, and scalable storage solutions.

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This announcement is a testament to the company‘s unwavering efforts to provide a meaningful SaaS experience to enterprises everywhere, eliminating time-intensive IT operations with expanded software capabilities that automate upgrades for the Purity flash storage operating environment, streamline data protection, simplify invoice management and ESG reporting, and enhance partner intelligence – all at no cost and available immediately with an Evergreen subscription.

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News highlights:

• Enhanced self service
  • Self-service autonomous upgrades: More than 30% of the company‘s customer base uses ActiveCluster. Upgrades to the Purity operating environment for ActiveCluster required time-consuming manual effort, as customers jumped from one upgrade to another in an effort to keep servers in sync. With new ‘Autonomous Upgrades’, customers can simply invoke a Purity upgrade, leaving the heavy lifting to the company via its Pure1 platform, and freeing up the time previously spent managing the process themselves.
• Simplified data resilience
  • Streamlined ransomware anomaly detection: In Pure1, organizations can leverage AIOs for ransomware anomaly detection in their data estate. In the event of an anomaly, Pure1 now recommends snapshots from which customers can restore their affected data (both locally and remote), eliminating cumbersome, manual snapshot catalog reviews, which can take anywhere from hours to days.
  • Automated DR as-a-Service: On the heels of launching its 1st DRaaS offering, the company has now released DRaaS 1.1 within Pure1, enabling customers to deploy DR in their data center in 15mn or less. Organizations running VMs in a VMware environment can now leverage Pure1 to deploy a self-service environment for DR in the AWS cloud. Additionally, the firm launched a new’ Auto-Enroll’ feature, where organizations can tag (auto-enroll) VMs in their data center for added protection.
• Empowered partner experience
  • Partner intelligence/performance tracking: Now in beta, the firm’s partners gain an extra layer of granularity in performance as well as an improved user experience.
  • Simplified invoice management: With new simplified invoice management, the company offers transparency across its Evergreen subscriptions – all in a single pane of glass view – for customers. The latest capability boosts traceability and the ability for partners to reconcile what customers are being charged for, which can often create strains in the partner-customer relationship.
• Transparent sustainability compliance
  • Customized C-Suite ESG reports: In support of the company’s previously announced ‘Sustainability Assessment’, the firm now provides a customizable executive-level ESG report, including a summarized view of a customer’s data center and overall fleet, while outlining areas of improvement. This helps IT teams better communicate the sustainability impact of their IT infrastructure to management and align better to organizational sustainability goals.

Pure1 infrastructure management screenshot
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“Rooted in high-performance all-flash storage hardware, Pure has evolved into a transformative platform emphasizing Storage as-a-Service and automated software delivery. Today’s milestone reflects our unwavering dedication to meeting the dynamic needs of modern businesses through scalable, self-service storage solutions. We’re excited to deliver an enhanced services experience to our global customers, eliminating IT bottlenecks with expanded self-service capabilities.” said Prakash Darji, GM, digital experience, Pure.

“As one of the fastest growing school districts in the Dallas/Fort Worth area, accommodating annual growth and ensuring a stable learning environment are paramount. Pure Storage’s Pure1 management platform and its Evergreen//Forever subscription have truly modernized our storage infrastructure, offering powerful, scalable, and effortlessly managed solutions. The elimination of manual data storage maintenance through self-service capabilities has been a game-changer, enabling our team to instead focus efforts on feuling the school district’s development and enhancing student services. We have truly found a reliable partner in Pure Storage, providing invaluable peace of mind in planning and safeguarding our mission to deliver continuous education,” said Chris Lee, director technology, Northwest Independent School District .

“Pure Storage’s strategic shift towards a self-service experience marks a pivotal moment in the evolution of enterprise storage solutions. By prioritizing Storage as-a-Service and enhancing self-service capabilities, Pure is not just adapting to industry trends but setting a new standard for customer empowerment. This move is a testament to their commitment to efficiency, flexibility, and providing customers with a seamless experience in managing their storage needs,” said Steve McDowell, chief analyst and CEO, NAND Research.

Resources:
Simplified Storage Management with AIOps Storage Management Platform    
Evergreen: The Most Comprehensive Data Storage Subscriptions