Jon Howes VP and GM EMEA, Wasabi

Wasabi Technologies, Inc. strengthened its foothold in EMEA with the appointment of Jon Howes as VP and GM for EMEA.

He will build on firm’s momentous growth in the region, highlighted by a deal with Liverpool Football Club, 1,800 new partners, and a nearly 90% ARR growth rate.

Additionally, a full region go-to-market team has been established to support the growth of cloud storage, with Eric Peters as country manager of Benelux and Southern Europe based in France; Daniel Arabié, country Manager of Central Europe/DACH based in Germany, and Kevin Dunn, country manager for the UK/I & Nordics based in the UK.

Howes, said: “Demand for predictably priced, secure, high-performance cloud storage is growing at an unprecedented pace in EMEA, making Wasabi a perfect fit for the market. Our immense traction across Europe is a testament to the value we bring to enterprises and organisations across sports, M&E, surveillance, education, healthcare, and more. Being at the helm of Wasabi’s EMEA operations is a once-in-a-lifetime opportunity, and I look forward to the expansion of Wasabi hot cloud storage in this important region along with our industry-leading team.”

He brings more than 20 years’ experience, with expertise in scaling go-to-market models for technology companies in EMEA including Juniper Networks, Oracle and Infovista. His initial priorities will be growing Wasabi’s channel presence, scaling its partner and customer base, and strategically increasing Wasabi’s headcount in key European markets, specifically the UK, France and Germany. Meanwhile, newly appointed country managers hold proven sales and channel experience with organisations including AWS, Cloudian, EMC, Juniper Networks, Nimble Storage.

Wasabi’s ‘channel-first’ approach in EMEA has established partnerships with Exclusive Networks, Ebertlang, Veeam, Equinix, and more – most recently Skill Partner. Marquee customer wins include Liverpool Football Club, who migrated to Wasabi for predictable, affordable cloud storage without fees for egress or API requests in order to create a central repository for all the club’s digital media.

Drew Crisp, SVP of digital, Liverpool Football Club, said: “Many cloud vendors try to be all things to all people, to the customer’s detriment. Wasabi’s singular focus on cloud storage has made them brilliant at what they do. They know the cloud storage space inside and out and have worked with us every step of the way. Not only does Liverpool FC have a very simple cost model with Wasabi as we migrate from on-premises to the cloud, we have price predictability that enables us to truly understand our TCO, which is essential for us.”

Arnaud Semont, associate director, Skill Partner, said: “Skill Partner goes to market with innovative, disruptive and predictable IT solutions, which is why we partner with Wasabi on our backup and DR services. We use Wasabi cloud storage to keep an external copy of our customers’ data using immutable storage, which ensures data is safe from ransomware with object lock. As a system integrator and service provider based in EMEA, Wasabi’s local storage regions help us meet data sovereignty requirements, allowing us to use the Wasabi Paris storage region with replication to Frankfurt.“

Wasabi hot cloud storage is a reliable, scalable, and predictably priced cloud storage with no fees for egress or API requests and no vendor lock-in. It is gaining market traction at a fast pace as organisations globally are looking for cloud storage solutions that fit their budgets and unique needs. It’s also a product for the channel because every organisation needs to store data and it is simple to understand and integrate with other products. It also offers high level of protection in cloud storage with Object Lock immutability and 11x9s of data durability. Service launched in EMEA in 2019 with the opening of the Amsterdam storage region. Since then, Wasabi has added storage regions in London, UK, Frankfurt, Germany and Paris, France to support the company’s growth and to meet customer data sovereignty needs.

Companies in every industry can benefit from Wasabi hot cloud storage and its suite of supporting products and tools like the recently announced Wasabi Surveillance Cloud, which delivers bottomless storage for video surveillance, and a Carbon Footprint Calculator that helps customers and partners accurately measure and report on their energy use in specific Wasabi data centres as part of their broader ESG objectives.

Regularly named one of technology’s fastest-growing companies, and recognized by analysts as the top alternative to AWS S3, Wasabi has raised over $500 million in funding to support its international expansion and availability for customers of every size.