NAB Show: CloudSoda Separates from IMT

CloudSoda will become an independent company, separating from its parent, Integrated Media Technologies, Inc. (IMT).

CloudSoda has evolved rapidly since the product launch at the Sports Video Group’s (SVG) annual technology conference in July 2020. As a result, the company’s customer base includes some of the world’s largest brands in M&E, professional sports, and e-commerce platforms-choosing CloudSoda for its secure, encrypted, fast, and efficient tools to move large media files from any source to any destination while reporting costs and statistics back to users.

CloudSoda’s patented solution for predicting and reporting costs to move, store, and retrieve files from the cloud eliminates the guesswork in using cloud services for storage.

“We are pleased with the growth in the market for CloudSoda,” said Bruce Lyon, IMT’s CEO. “The validation we are getting from important new customers proves that it’s time for CloudSoda to stand on its own and for the founding executive team to accelerate the growth path to building a world-class data mover and cost analytics application for digital media professionals.“

“We are excited to take this next step in our evolution as a critical SaaS application provider to the digital media industry,” commented Greg Holick, chief product officer. “The spin-out from IMT allows us to meet the needs of our customers, further enabling us to provide industry-specific solutions to deliver unprecedented control of the entire media storage ecosystem. In addition, an independent CloudSoda will accelerate the development of accelerated data movement, insightful cost analysis, and advanced business intelligence for all storage types.“

CloudSoda is exhibiting at the National Association of Broadcasters (NAB) Convention in Las Vegas, NV.