Cloud Protection Trends for 2023

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Cloud Protection Trends for 2023

This analysis covers the opinions of 1,700 unbiased organizations on their use of cloud- based production and cloud-powered protection services. Specifically, Veeam contracted with an independent research firm to survey a broad range of IaaS, PaaS, SaaS, BaaS and DRaaS consumers for the purposes of understanding what organizations are doing today and what they want to do moving forward.

The most interesting findings include:
• IaaS and PaaS – The trend around fluid movement between multi-hybrid cloud storage strategies has escalated especially considering the growing adoption of cloud-powered tools and services. Based on this multi-faceted approach, organizations have reached a point where long-term retention is playing a larger role in IT strategy. It is an especially sensitive point involving data protection specific to data loss prevention.
• SaaS – There are multiple reasons why organizations are backing up their M365 data. Indicators show the broader market is more likely to use third-party data protection with enhanced M365 services and capabilities. More important, these use cases are reaching beyond the traditional backup and long-term retention scenarios.
• BaaS and DRaaS – While there are many notions around what Backup as-a-Service means to organizations, most consider it as running through the cloud or as a service with an MSP in order to improve operational e ciencies. For DRaaS, it is more so on gaining expertise. For a more concise interpretation, BaaS is noted as extending further on tactical improvements, and DRaaS is more purposeful to the business in generating strategic bene ts.
• A special note to managed service providers delivering cloud-powered data protection solutions – Many organizations started with self-managed backup using cloud storage. But, later, they switched to an MSP in order to further leverage expertise around capabilities. These shifts are seen as having a prolific impact due to increased optimism around hybrid, multi and the importance of a comprehensive data protection strategy.