Paul Franks Strategic Advisor, RedStor

Redstor Ltd., the cloud-first backup platform for MSPs, announced that MSP and channel visionary, Paul Franks, is now a strategic advisor to the company.

He founded, grew and successfully sold 2 MSPs, and is known for his sales, channel and marketing expertise, which has made him a consultant to operators in the space. His addition marks the continuation of industry veterans migrating to Redstor.

“Industry acquisitions, changes in leadership and focus has prompted top talent to reconsider their options,” said channel chief Matt Scully. “At the same time, our move into the US has been very successful, 2Q posting more than a 300% sales increase over last year. As a result, we’ve attracted and hired numerous c-level and veteran execs, many having worked together before. A lot of us, myself included, were very fortunate to work with and learn from Paul. Gaining his support as a strategic advisor says a great deal about our platform, culture and future.”

Franks operates PJF Consultants, advising on MSP channel strategy and process improvement. He is CEO of Adept MC, developers of software for DR planning used by MSPs and ITSPs. Amongst his career highlights is the founding of US Teks, which he led as CEO. He sold the entity in 2013, walked across the parking lot the next day and opened ThinkGard. That MSP would enjoy success bringing DR to the SMB marketplace, resulting in its sale in 2021 to VC3, an MSP and portfolio company of Nautic Partners.

“People in the industry, including competitors, were impressed with Redstor and strongly suggested I look at the platform,” he said. “I had worked with a few people at the company and they gave me a demo. The cloud backups were very polished, especially compared to an AWS and Azure, and it was very mature technology. I set up a test bed, saw how fast it could restore data, and knew Redstor had something special and would grow fast.“