Pure Storage: Sustainability Assessment Helping Customers Make Significant Strides on Their Environmental Journey

Pure Storage, Inc. announced advancements in its sustainability efforts, helping customers reduce their energy use and environmental footprint.

Sustainability has been a part of the company’s DNA from its inception as an innovator in the storage industry. As sustainability and energy savings become increasingly critical to organizations around the globe, the firm is continuing to invest in helping customers achieve their environmental and energy reduction goals.

The Pure1 Sustainability Assessment gives customers visibility on their environmental impact and proactively suggests optimization opportunities.

Features include:

• Power savings analysis: Pure1 will show the power used compared to the appliance’s nominal power load. Customers can monitor power consumption efficiency for an entire fleet, by data center site, or at the individual array.

• Greenhouse gas emissions monitor: Pure1 provides direct carbon usage estimates based on power used.

• Assessment: Customers can use Pure1 to assess how to improve power efficiency by metering Watts/unit of data on the array that can be read back.

• Recommendations: Pure1 provides proactive insights and guidance on improving direct carbon footprint.

In addition to delivering new sustainability tools, the company continues to advance its core products to be more sustainable. With the launch of the FlashBlade//S family of products, Pure is delivering more than double the power efficiency of previous versions. Because of design decisions – including the company’s DirectFlash technology, built-for-flash software, always-on deep compression, and Evergreen architecture – both FlashBlade and FlashArray can achieve energy savings unlike any competitive storage systems.

Since reporting its first sustainability results in March 2022, the firm has now performed use phase sustainability analyses following the Life Cycle Assessments (LCA) formula across its full portfolio of storage arrays, including the FlashBlade//S.

The company delivers:

• 84.7% in direct energy savings vs. competitive all-flash for FlashArray//X ^(*)

• 80% in direct energy savings vs. competitive all-flash for FlashArray//XL

• 75% in direct energy savings vs. competitive hybrid for FlashArray//C

• 67% in direct energy savings vs. competitive legacy all-flash for FlashBlade//S

• 60% in direct energy savings vs. competitive upstart all-flash for FlashBlade//S

The firm is focused on making a real and immediate impact in reducing customers’ environmental footprints.

^(*) Currently undergoing third party critical review

“Our mission at Cengage Group is to make education attainable for all learners by delivering accessible and affordable digital education resources and solutions. Running our organization on Pure Storage FlashArray, FlashBlade, Pure1 and Evergreen//One, has not only enabled us to significantly improve the storage performance and data accessibility needed to deliver on this mission, but it has also allowed us to save on space, power, and cooling. In fact, we’ve been able to reduce our overall storage footprint by 80% while doubling to tripling the performance of our previous storage systems,” said, Jim Chilton, CIO, Cengage

“Pure FlashBlade has helped us make tremendous progress in NTU’s supercomputing projects. It has also freed up computing resources, and enabled us to optimize rack space usage, leading to improved power and cooling efficiencies. With Pure Evergreen//Forever, we also foresee a positive environmental benefit by not having to undergo wholesale hardware changes during technology refreshes,” said Alvin Ong, CIO, Nanyang Technological University, Singapore

“Pure FlashStack enabled us to easily handle increasing workloads to meet customer demands. Our rack also went from 12 to 3, reducing our power consumption from 5,000W to 1,100W. We are proud to achieve this incredible environmental impact,” said Hector Romero, senior systems engineer, Barfoot & Thompson

“As a company that has been mapping Great Britain in extreme detail for over 230 years, it comes as no surprise that the environment is really important to us. Our maps are used by everyday walkers and emergency services alike, and being able to provide that service while reducing our energy usage, carbon emissions and data center footprint is a key focus of ours. Pure has empowered us to achieve all of these goals and we’re delighted with our collaboration so far,” said Lloyd Clarke, virtualisation lead, Ordnance Survey

Resources:
Blog: You Can Tell a Lot about a Company from its Sustainability Report 
Blog: Achieve Energy Savings with Pure1     
2021 ESG Report: Technology and Sustainability    
Save Energy with Pure   
Customer Quote Sheet