Alex Grossman VP Product Management and Marketing, DataCore

DataCore Software Corporation appointed enterprise technology industry leader Alex Grossman as VP of product management and product marketing.

As organizations across all market segments struggle to meet challenges from protecting data from ransomware, to assuring BC/DR, to remonetizing and preserving digital media content, this appointment will help speed delivery of innovative solutions tailored for growing markets.

A dynamic and results-driven executive, Grossman is a cross-functional team leader with a record in product management and product marketing leadership at major technology corporations as well as start-ups. He joins with over 30 years in the storage industry, including expertise in M&E and content sectors. As VP at Quantum Corporation, he revitalized its big data and M&E product line to better tame the demands of the digital asset life cycle, from production to delivery to long-term archiving, which led to sales growth of 10x Y/Y.

He built Active Storage Inc., into a market leader in the content market with cloud management, and optimization software, SAAS and hardware workflow products. He also served as chief product officer, founder and CEO of Symply, which pioneered hyper-converged workflow infrastructure for media professional and story tellers with UI/UX designs, cloud, disk, and tape solutions. He is proficient at identifying untapped new markets and delivering vertical market solutions, as well as working with both engineers and senior management.

A career highlight is that Steve Jobs recruited Grossman to develop a new line of Apple server and storage products, which established a profitable new multi-billion-dollar product category. An in-demand speaker at industry events, Grossman also has hosted podcasts and serves as a co-host for a Los Angeles radio show on the issues and needs of growing a business.

“Alex is mission-focused on transforming organizations through technology and is exactly the kind of creative thinker we’ve been gathering on our executive team – the kind who’s proven he can change industries,” said Dave Zabrowski, CEO. “He embodies our values of innovation and deep customer partnership and is already helping to accelerate delivery of solutions that expand our share of key markets.”