Acronis Expands Partnership With cleverbridge With 7-Year Contract

Cleverbridge AG, a front runner in global commerce and subscription billing, has expanded its relationship with Acronis International GmbH with a 7-year, exclusive contract.

It manages complex global revenue generation and automated renewal processes that have helped Acronis grow tens of millions of Euros over the last 12-plus years. With cleverbridge, Acronis has improved renewal rates by 19% over the last 6 years.

After a test with another eCommerce provider, Acronis determined cleverbridge was a better fit for its lofty growth goals. Its’ solutions are trusted by more than 5.5 million home users and 500,000 companies, and professional sports teams.

“We have the ultimate trust in our partnership with cleverbridge,” said Acronis director of marketing operations and eCommerce Kate Tekunova. “We’ve been through more than a decade of changes in an industry that moves at hyper speed. cleverbridge has always elevated us to the highest levels of revenue gen and customer experience. We are thrilled to expand our partnership and continue down this path of growth with them.“

Acronis is utilizing cleverbridge’s all-in-one platform and expertise to succeed in the B2B space. Gartner predicts that 80% of B2B sales interactions will be digital by 2025. By utilizing cleverbridge’s Quote-to-Cart functionality, the vendor amplifies its sales efficiency by eliminating manual efforts for its sales team – and gives B2B buyers want they want … more self-service options. With 1 click in their CRM, the Acronis team can generate and send personalized, pre-populated shopping carts for their customers to complete transactions.

“We are in the middle of a B2B revolution,” said cleverbridge VP of global accounts Kerry Dean. “With millennials taking over as key decision makers and the massive wave of digital adoption over the past few years, organizations across the board must accelerate their digital timetables. Acronis has recognized the significance of this movement, and we are thrilled to be their partner during this momentous transition and all of those to come.“

More about cleverbridge’s ready-to-use platform built for B2B selling

About cleverbridge
It enables B2B and B2C organizations delivering digital products to achieve their goal of growing, closer to their global customers and delivery needs for increased revenue, improved lifetime value, and business transformation. The firm provides global billing solutions for digital goods, online services and SaaS companies in B2C and B2B markets. Its cloud-based platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities.