PNY to Distribute NetApp in Western Europe

PNY Technologies, Inc. has signed a distribution agreement with NetApp, Inc.

Data Management, essential part of AI infrastructure
AI has become more widespread as organisations strive to develop ML solutions for automation and innovation. However, the amount of data required to train these artificial neural networks is immense. Organisations require processing power and storage capacity to run their AI projects, all of them managing and consuming large volumes of data.

To meet the requirements, the solutions developed by AI players must be easy to implement and guarantee uninterrupted data transmission from one end of the chain to the other: from the edge to the cloud, via the heart of the data centre. As one of the priorities of the digital economy, its importance is strategic and all business sectors stand to gain: transforming raw data into intelligence to gain competitiveness, and intelligence potential.

“Companies and organisations of all sizes and across many industries are turning to AI, ML, and deep learning to solve real-world problems, deliver innovative products and services, and to get an edge in an increasingly competitive marketplace. As organisations increase their use of AI, ML, and DL, they face many challenges, including workload scalability and data availability,” describes Kristian Kerr, channel VP EMEA, NetApp. “This requires a lot of knowledge from different players. With PNY, NVIDIA, and NetApp, out partners have the support of the very best in the market and can comfortably position themselves in this long-term growth sector of the industry.“

Supporting customers with NVIDIA AI solutions and NetApp hybrid cloud storage, NetApp and PNY are teaming up to provide customers with systems featuring NVIDIA accelerated computing.With over 20 years of expertise in selling NVIDIA solutions, first with professional workstation graphics cards and as a global supplier of NVIDIA solutions, PNY has the knowledge to meet the needs of professionals who want to deploy AI. It works with partners across all distribution channels, including wholesalers, workstation system integrators, NVIDIA partner network members, and VARs.

This collaboration with NetApp allows PNY to strengthen its global AI offerings with complete clusters that meet the requirements of AI. This includes AI computing with NVIDIA DGX systems, NVIDIA Networking and NetApp data management. PNY will rely on NetApp ONTAP AI solutions, a converged infrastructure stacks to incorporate NVIDIA DGX A100 systems, and NVIDIA Spectrum Ethernet switches, to propose AI clusters of up to 10 nodes.

“This partnership is a win-win solution for both companies: offering NetApp’s AI hardware and software solutions will enable PNY to offer its customers a complete package for configuring NVIDIA enterprise AI infrastructures. And our expertise and know-how in AI will help the NetApp reseller network to grow in this market,” said Jerome Belan, CEO PNY EMEA.

“As enterprises adopt AI to advance their businesses, customers are seeking integrated solutions that simplify end-to-end development and deployment,” said Carlo Ruiz, EMEA director of AI data center solutions and operations, NVIDIA. “NVIDIA, PNY and NetApp have a long history of working together to power our customers’ most challenging projects, and our expanded collaboration brings customers more options for accelerated computing that meet the requirements of today’s challenging AI initiatives.“

Expertise in the distribution of AI solutions
PNY will offer channel partners access to technology and experience brought by the PNY team of experts. It can design, optimize and install any type of AI cluster, or AI systems applied deep learning and ML, from the simplest to the most complex installation. Personalised support is available to help professionals define precise specs in order to find the right solutions.

This distribution agreement authorizes PNY Technologies EMEA to distribute NetApp solutions for the AI market in the UK, France, Germany, Sweden, Spain, the Netherlands, Austria, Switzerland and Italy.