Kingston Tops List of Supplier Channel SSD Shipments in 2021

Kingston Digital, Inc., the flash memory affiliate of Kingston Technology Company, Inc., closed out a prosperous 2021 in the number one spot for SSD unit market share in the channel.

SSD demand through 4Q21 remained high due to continued growth in the client, enterprise and OEM sectors. In October, the company also broadened its portfolio by launching 2 performance client M.2 NVMe PCIe Gen 4 SSDs, KC3000 and Fury Renegade.

Market share data from analyst research company TrendFocus, Inc. showed the manufacturer as ≠1 client SSD vendor in the channel with 22.2% for unit market share and 22.3 million client SSDs shipped for all of 2021 in the channel. In 4Q alone, the company’s client SSD market share grew to a substantial 26.8% in the channel which displays a healthy annual unit growth despite ongoing component shortages. According to TrendFocus, total client SSD units increased 12.4% Y/Y in 2021. Notebook PC units increased 12% Y/Y while desktop PCs inched up 1% over the same period, reflecting the rapid adoption of SSD by clients due to performance, size and reduced power consumption. The firm maintains an advantage by working closely with its suppliers, partners, and customers to remain flexible and adapt to changing needs and market conditions.

“2021 saw a nearly 9% increase in total PC shipments ⁽¹⁾, the highest volume shipped since 2014. The transition of PC demand over to commercial models amplified an already high SSD-attach rate in notebook PCs and continued to fuel growth opportunities,” said Don Jeanette, VP, TrendFocus.

“The 2021 research findings validate Kingston’s growing presence and position in the SSD market,” said Keith Schimmenti, SSD business manager. “As we celebrate our 35-year anniversary, Kingston has been a consistent and trusted manufacturer of high-performance storage solutions. Over the past decade, we’ve continued to solidify our product portfolio with strong SATA offerings as well as distinct NVMe solutions optimized for notebooks and desktops. It takes an entire team to accomplish this feat and we both thank and share our success with our partners, vendors and customers.”

⁽¹⁾ Does not include Chromebooks