IT Pros Vote 2022 Brand Leaders for Flash

IT Brand Pulse announced the results of 2022 IT pro voting for flash brand leaders.

Once a year it asks which vendors are perceived to be the market, price, performance, reliability, service and support, and innovation leader for nine flash-related product categories.

“On-Prem All-Flash Storage-as-a-Service was this year’s most competitive category, where IT Pro voting reflected the success of the Dell Technologies APEX and HPE GreenLake offerings,” said Frankie Berry, managing partner and senior analyst. “Survey results also demonstrated the power of halo brand recognition as traditional enterprise storage leaders secured the bulk of IT Pro votes. Notable exceptions were performance and innovation leadership from Pure Storage and MemVerge that helped them stand out from more established competitors.“

Survey highlights

Samsung SSD Market Leader for Eighth Consecutive Year, New Computational Storage Market Leader
From 2011 to 2013, companies not named Samsung were perceived as market leaders for SSD. From 2014 on, the Korean firm has reigned as the brand leader for enterprise SSDs as IT pros selected the company as market leader in 8 consecutive IT brand leader surveys. It was also voted as the leader in 2 other categories of brand leadership. Intel was selected as the leader in Performance, Reliability, and Service & Support.

Enterprise Storage leader Dell Technologies Selected as Market Leader for 5 Categories
In a repeat from last year’s survey results, Dell was voted the market leader for All Flash SAN Array, All Flash NAS Array, Hybrid HDD/SSD, and All-Flash Scale-out File & Object Systems. The company also tied in voting for market leader for On-Prem All-Flash Storage-as-a-Service, a reflection of the success of the new APEX offering.

Intel Optane Persistent Memory Chosen as Market Leader for NVDIMM
As on-prem and cloud customers evaluate and deploy persistent memory, IT pro appreciation for the Intel Optane brand grows. The company swept all 6 categories of NVDIMM brand leadership with the most votes for market, innovation, performance, reliability, price, and service and support leadership.

HPE Ties as Market Leader, Voted Innovation Leader for On-Prem Storage-as-a-Service
HPE is the marketing leader in on-prem infrastructure-as-a-service. Their marketing thrust is certainly behind IT pros selecting this company as the market leader for on-prem Storage as-as-Service. It was also voted as the Innovation and Service and Support Leader, indicating their continuous flow of new GreenLake programs is recognized.

IT Pro respondents to recent surveys include:
American Airlines – American Express – Adobe Systems – Advocate Health Care – Aetna – AF Group – Air Force Space Command – Allstate – AT&T – BAAQMD – Bank of America – Beckman Coulter – Boeing – Baylor College of Medicine – Bosch – Boston Scientific – Brinker International – CA Department of Insurance – Capital Group – Caesars Entertainment – Celanese Corporation – Citibank – City of Los Angeles – Combined Insurance – Coca-Cola – Colliers – Comcast – Cox Enterprises – CPS Energy – Daiwa Capital Markets – Dana Foundation – Daybreak Game Co. – Disney – DLL Group – Dow Corning Corp – Duke University – Edmunds – Encore Capital Group – EnerCare – Ensco – Exelon Corp. – ExxonMobil – EY – FedEx – First Acceptance Corp. – Four Seasons – Franklin Templeton – General Electric – General Motors – Great-West Life – GWDG – HCSC – Kaiser Permanente – Kingston – LANL – Library of Congress – Lockheed Martin – LRZ – Michael Kors – MIT IS&T – Morgan Stanley – NASA Ames Research Center – NIH – NBC/Universal/Comcast – NCR – Optum – Orbital ATK – Polycom, Inc. – Quicken Loans – Raytheon – Ricoh – Ryanair – Schindler Elevator Corp. Shaw Industries – Siemens Corp. – Snyder’s-Lance – Spectrum Brands – Stanford University – Staples – Starbucks – States of AL CT, LA and MT – Time Warner – TMZ – Torchmark – Tiger Corporation – T-Mobile – UCLA – United Health Group – US Dept. of Labor – US Navy – UPS – Veolia – Verizon – Walmart – Weizmann Institute of Science – West Pharmaceutical Services – Yale – Yazaki.