Pure Storage Modernizes Partner Program

Pure Storage, Inc. announced a series of updates and benefits for its Partner Program.

These enhancements reflect the ways in which firm’s services-led strategy and portfolio is enabling new levels of flexibility, agility, transparency, and simplicity for partners.

Pure has been 100% channel led since its founding, and providing a Partner Program is critical to its success. To deliver continuous improvements to the program, it aligns partner feedback, customer needs, and its strategy to advance its program in ways that help partners drive faster, smarter, and more innovative business.

“As the only storage vendor delivering subscriptions fully through the channel, our partners are essential to achieving our mission of meeting global business and technology needs, which is why the modernization of our Partner Program is moving in lockstep with Pure’s evolution as a services-led company. We’re proud to set the bar for partner programs, delivering unmatched simplicity, flexibility, and value to our partners so we can continue growing together,” said Wendy Stusrud, VP of global partner sales.

The latest updates to the Partner Program include the capacity for partners to participate in one-to-many routes to market, differentiated benefits based on tier:

• Power to sell the portfolio in the way that best aligns with partners’ unique business and customer needs: Partner Program provides specific requirements and benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud native architecture. Since the compaany has integrated Portworx offerings into its 100% channel model, this flexibility in routes to market also applies to cloud native and Kubernetes-based applications in an increasingly container-driven world.
• Profitable, predictable, and tiered rewards for capability and solution specialization: The firm is introducing new, differentiated benefits for Elite partners who have invested in partnering with Pure, including incentives, discounts, marketing resources, and more.
• Expanded programs to support service specialization and distribution partners: New Services Specialization Program enables partner-branded professional and support services around company’s technology. The bendor has also introduced a formal program to support Pure distribution partners.
• More simple: These changes also include a simplification of the requirements by aligning to solutions, further enabling partners to invest in multiple routers-to-market enablement. Additionally, the Partner Program will now adhere to Pure’s fiscal year, beginning February 7, 2022.

“Our business with Pure Storage continues to grow, and these new features of the Pure Partner Program mean we can be even more successful together,” said Greg Berard, president, North America, Converge Technology Solutions Corp.