Bacho EMEA VP Sales, EditShare

EditShare LLC appointed Said Bacho to VP sales, EMEA (Europe, Middle East, and Africa), effective immediately.

The technically savvy has a background in media enterprise solutions and will be responsible for executing go-to-market plans that enable customers to leverage production workflow solutions on-premise and in the cloud. 

“Said is well-positioned to guide our team, our customers, and our partners to success and deliver the world-class experience EditShare is known for,” comments Conrad Clemson, CEO. “We welcome Said’s leadership to the team, where he will continue to drive the adoption of EditShare solutions across EMEA.”

Prior to joining EditShare, Bacho was SVP of international sales at Operative with a particular focus in growing sales and account management teams in EMEA. His earlier roles include chief business development and marketing officer with Snell Advanced Media; SVP, EMEA with Grass Valley; VP sales and marketing, Middle East, Africa, and South Asia with Imagine Communications; and MD, Middle East and North Africa with Avid.

With multiple years of experience in media technology markets internationally, his career has encompassed sales, business development, and marketing leadership, building and managing performing teams, direct sales and channel partner growth, driving increases in revenue and profitability, owning regional P&L, leading strategic M&A projects and driving company change and process improvements through field sales organization enablement.

“I am thrilled to join EditShare’s talented team at this strategic stage of the company’s journey,” he comments. “Our industry is going through an exciting transition and I look forward to working closely with EditShare customers and channel partners to help them successfully drive their businesses forward.”