Expanded Pure As-a-Service Offerting

Pure Storage, Inc. announced expanded Pure as-a-Service offerings, eclipsing current flexible consumption models available from major storage vendors.

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The Service Catalog is aimed at changing the industry by publishing transparent pricing for on-premises and hybrid cloud storage delivered as-a-service – providing customers with storage investment transparency so they can choose the right storage service level for each workload. In addition, the company is making as-a-service more accessible by offering lower cost service tiers and converged storage/compute solutions providing a purchasing model for customers.

“IDC predicts that by 2021, 75% of enterprises will recognize the benefits of as-a-service consumption, driving a 3x increase in demand for on-premises infrastructure delivered via flexible/as-a-service solutions. IDC data underscores that the global pandemic has accelerated this shift and enterprises are moving towards as-a-service models faster than ever, with a desire for more capacity and performance to improve business agility,” said Susan Middleton, research director, flexible consumption and financing strategies, IT infrastructure, IDC. “In a time of changing business needs, customers want cost transparency, simplicity and operational efficiency, as well as a straightforward on-ramp to the cloud that enables them to preserve capital.“

Pure as-a-Service enables customers to optimize every dollar spent and eliminate technical debt, which has been important in the current environment. With it, customers pay for what they use, ensuring organizations don’t over-provision. Unlike other flexible consumption models, it provides the economic benefits of cloud, along with the additional benefits of Evergreen architecture including non-disruptive expansions and maintenance. This provides a subscription to innovation that can last a decade or more, true cloud elasticity, and with the addition of the Service Catalog provides granularity of services along with the transparency that enterprises expect on-premises and in the cloud, raising the standard for future customer requirements. Staying true to the firm’s partner centric approach, Pure as-a-Service is delivered 100% via partners.

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“Pure as-a-service has achieved market maturity, having been available for more than 2 years as the first storage as-a-service offering from a major vendor,” said Rob Walters, GM, Pure as-a-service. “With the new service catalog and expanded offerings, we are once again leading the market in delivering the flexibility and transparency that customers are looking for in subscription services to accelerate their initiatives.“

“Pure as-a-service enables us to simplify the complex operations behind delivering the seamless reliability, performance and scalability our customers depend upon us for,” said Blake Wetzel, chief operations officer and chief revenue officer, TeraGo Networks Inc. “Furthermore, the flexible consumption model eliminates big capital expenditures and gives us the agility to invest in other strategic initiatives. We’re delighted by the latest, innovative evolution of Pure-as-a-service and how it aligns with and supports our efforts to make the move to the cloud a more frictionless experience for our customers.“

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Service offerings and enhancements include:

Service Catalog: Offers improved transparency and granularity of service selections for performance and capacity, allowing customers to easily identify the service and tier of storage needed based on the workload. The company delivers transparent pricing per gigabyte. It is also providing customers with options and flexibility unmatched by the legacy storage providers and similar to the top cloud providers in the market. Services include:
- - Block Service that enable customers to choose the right storage for their applications delivering simplicity and cost savings:
  - Capacity Tier provides lower commitments, decreasing the barrier to entry and enabling customers to scale over time. Customers can utilize block capacity with a minimum of 200TB, decreasing the minimum entry point by one third. Other tiers retain their minimum commitment of 50TB.
  - Performance Tier to accelerate hybrid and multi-cloud environments.
  - Premium Tier to support specialized tier-1 workloads, such as containers and test/dev applications.
  - UItra Tier designed for in-memory databases.

Unified Fast File and Object Service allows customers to select from ‘Premium’ and ‘Ultra Performance’ tiers to support traditional file and cloud object workloads, and also a variety of AI and ML, performance compute, and software development needs.

Full Stack as-a-Service: Enables flexible consumption-based payments for storage, compute, and networking through select the company and Cisco partners. Built on the company and Cisco’s flashStack, partners can deliver multiple versions of flexible consumption for the Full Stack while benefiting from Cisco Validated Designs.