Amy Luby Channel Chief Evangelist, Acronis

Acronis International GmbH announced that Amy Luby, a veteran in the MSP and IT channel communities, joined the company as its channel chief evangelist.

In this new role, she will help the company increase its awareness in the IT channel by demonstrating how incorporating cyber protection into their portfolio helps MSPs grow their business and reduce churn.

A leader in the IT services channel, she has a record of achievement in channel sales program development and the recruitment of IT solution providers. She brings a technical expertise and domain knowledge in the evolving global managed, cloud and security services marketplace.

She most recently worked at Carnegie Technologies, a cutting-edge IoT vendor, to establish and launch their Global MSP Channel Programs. Prior to that she held senior channel positions at Australia-based Sinefa, Trend Micro, and SYNNEX Corporation.

She is also an entrepreneur in the IT services industry. Having founded and built one of the first MSPs in the country, MSP Services Network, she then expanded that business to become one of the first Master MSPs, defining that business model in the process.

“Amy Luby joins Acronis at the perfect time to support the IT channel, tasked with offering vastly improved services that deliver easy, efficient, and secure cyber protection while growing revenue in these challenging times. Amy will show service providers they have the ability to deliver the solutions that ensure their clients are #CyberFit and ready to face any new threats to their data, applications, and systems,” said Gaidar Magdanurov, chief cyber officer.

A member of the Acronis product marketing team, she will be driving engagement in the IT channel community. One of her first tasks will be to introduce Acronis Cyber Protect Cloud to MSPs who are instrumental in serving distributed remote infrastructure, thereby providing critical services to help their clients deal with the effects of the COVID-19 pandemic.

Cyber Protect Cloud will change the protection MSPs offer with one solution that covers clients from end-to-end. It unifies cyber protection by integrating backup, DR, AI-based malware protection, remote assistance and security into a single, reliable tool. The result is improved profitability, easier SLA compliance, greater cost control, decreased churn, and performance – without MSPs having to employ expensive security specialists. It is a modern managed security cyber protection software from a vendor whose solutions already lead in independent test results for speed, ease of use, and effectiveness.

“The need for the MSP community to dramatically upgrade the products and services they offer to clients has never been more stark or urgent than it is today, given the tremendous advances in cyber protection that Acronis continues innovating and advancing. An enormous opportunity is available to the IT channel to both simplify and strengthen their cyber protection offerings, enabling them to increase revenue, decrease costs, simplify licensing and become indispensable partners to their clients. I am beyond excited at the opportunity. Channel friends and partners – expect to hear from me very soon,” said Luby.