Alex Gobbi CMO, Code42

Code42 Software, Inc. announced that veteran marketing leader Alexandra (Alex) Gobbi has joined the company as its CMO.

In this role, she will lead all aspects of global marketing, including product marketing, brand development, corporate communications, demand generation, marketing operations and field marketing activities for the company. She will focus on supporting revenue growth and extending the company’s position as the market leader in data loss protection.

She brings 20 years of experience in B2B tech marketing, including most recently when she served as CMO of Secureworks, a cybersecurity company. Prior to that, she ran marketing for EarthLink and PRGX Global, Inc., and led the global market intelligence function for HP Services. She previously served with management consulting firm A.T. Kearney and started her career in advertising with BBDO Worldwide.

“Insider threats are on the rise because traditional ways for preventing data loss are fundamentally broken. That’s why we’re paving a new path – one where all data is valuable enough to protect,” said Joe Payne, president and CEO. “We are thrilled to have Alex join the team. With her background in cybersecurity, she is the right leader to accelerate Code42’s market disruption and growth.”

“Code42’s cloud-native software offers a compelling alternative to companies that struggle with complex and often ineffective solutions for detecting, investigating and responding to data losses,” said Gobbi. “I look forward to leading an impressive marketing team and further contributing to Code42’s vision to protect organizations’ ideas while unleashing their ability to grow. Our marketing will continue to disrupt established notions about how companies should think about data security in the digital world. I can’t think of a more exciting time to join Code42.”

A native of Belgium, she holds an MBA from UCLA Anderson School of Management and speaks English, French, German, Dutch and Italian.