Cohesity Expanding Partner Program

Cohesity, Inc. announced enhancements to the its Partner Program that support service providers as a new route-to-market, provide partners with extensive training that is tailored to their specific roles, and provide financial incentives to partners that help large enterprises protect and manage their secondary data and applications.

As a 100% channel-focused company, Cohesity is accelerating opportunities for partners to transform the enterprise data centre by consolidating secondary data and applications on a web-scale platform that spans across customers’ premises, within their own data centres, or on public clouds – in any and all combinations.

“Cohesity has been a channel company since day one and we continue to increase the investments in our partners to help them differentiate in market and accelerate sales and profitability,” said Todd Palmer, VP, W channels, Cohesity. “Enterprises spend an estimated $60 billion each year to address their secondary data and application challenges using separate point solutions that create data silos. The expansion of Cohesity’s Partner Program will help our partners eliminate these silos and deliver more value to their customers.“

“The hyperconverged secondary data space is a significant market, particularly with cloud solutions,” noted Mike Thompson, CEO, Groupware Technology, Inc. “Cohesity is taking all the right steps to help partners like us capture the opportunity. They’re giving us tools, resources, support, and are partnering with industry leaders in the cloud space that will help us provide the right solutions to our customers.“

Fueling Opportunities for Partner Growth and Business Acceleration
The company is expanding its partner program to give partners ways to help their customers generate value from their untapped data while solving some of their biggest business challenges.

Key enhancements to the Partner Program include: 

• New Service Provider Partner Support: To ensure customers and prospects connect with the best partners, the company has expanded its Partner Program with differentiated benefits for cloud and managed services providers. This approach is for service providers that deliver cloud and managed services on-premises, in their data centres, and across public cloud environments. It’s also for service providers that provide value-added offerings such as industry – or vertical-specific services, consulting or professional services, managed services, and integration capabilities.
  
• Expanded Training and Accreditation: The firm is making enhancements to its training curriculum and support service program to help partners sell and deliver solutions. The training curriculum, free for partners, includes training for three individual personas or roles – sales, engineering, and post-sales – with three levels of accreditation for each group. Additionally for service providers, Cohesity has developed Success@Scale enablement for jointly building a plan for success through co-design workshops, cloud-ready testing, training programs, premier technical support, and more. In addition, a number of important enhancements and additions have been made to the Partner Portal including a range of sales tools, frequently asked questions (FAQs), playbooks, a prospecting centre, product launch kits, and marketing campaigns.
• Financial Incentives for Growing Enterprise Accounts: The vendor is offering lucrative incentives for partners working with large accounts. Enterprises are struggling to protect, manage, and store massive volumes of secondary data and applications that are heavily siloed. Partners that are able to help these accounts address these challenges with Cohesity’s solutions will be eligible to receive additional margin dollars of varying amounts depending on the size of the transaction.
• Direct, Hands-On Lab Experience: The company has set up a dedicated lab environment hosted by an independent third-party company, where its partners’ technical staff can, at no cost, get hands-on experience working with and testing the Cohesity platform. This approach, which includes in-depth assistance from system engineers, will accelerate partners’ time-to-proficiency and minimise their investment in becoming Cohesity experts.
• Increased On-the-Ground Support and Expanded Technology Partnerships: The firm has expanded its field sales coverage to support partners in North America, Europe, and Asia. It has also expanded partnerships with technology vendors including Cisco, Systems, Inc., Hewlett Packard Enterprise (HPE), Microsoft Corp., and VMware, Inc., further expanding go-to-market solutions for partners.
• Aggressive Marketing Programs: The company is increasing investments in partner enablement programs across geographies that include joint marketing planning, field activities, and demand generation campaigns for pipeline development. Not-for-resale (NFR) demo equipment is available for partners that are interested in acquiring Cohesity technology for their labs and demo centres. Appliances and licenses are available for prospect and customer trials.

This enhanced Partner Program is effective and authorised partners are eligible.