SmugMug to Acquire Flickr

SmugMug, Inc., the largest independent photo management platform, agreed to purchase Flickr, the online photo management and sharing application.

The two companies represent the world’s most influential community of photographers, marrying SmugMug’s industry expertise and digital tools with Flickr’s global tribe of tens of millions of photographers.

Following the close of the transaction, the brands will continue to operate as separate entities with the shared goal of providing photographers with both a place to fit in and a place to stand out.

SmugMug and Flickr believe that all photographers – from the hobbyist to the prosumer to the professional – belong together.

“Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment,” said Don MacAskill, CEO, SmugMug. “Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected. The enduring quality of photography is so much more than clicks and likes-photography has the power to change the world. Together, we can preserve photography as the global language of storytelling.”

Established in 2002 as one of the first photo storage and sharing services, SmugMug is home to millions of passionate photographers and billions of secure photographs.

The SmugMug platform provides photographers with website designs that offer a safe, easy and convenient way to share, showcase and sell their stories. SmugMug gives photographers complete control over who acceses their photos, and provides e-commerce features that make it easy to turn passion into profit.

At its heart, SmugMug encourages and empowers its community of photographers to learn, share, and inspire one another. It provides 24/7 support, from real people, along with tips, tutorials, and training events, and also hosts webinars and forums with leading photographers.

Founded in 2004, Flickr is an active, global community of photographers that encourages users to find their inspiration. Home to tens of billions of photos and two million groups, photography lovers come to Flickr to share their passion, discover images, hone their craft, and engage with friends old and new.

“We share SmugMug’s mission to cater to people-professionals, amateurs, and everybody in between- who invest time, energy and love into their photos,” said Andrew Stadlen, Flickr. “We look forward to becoming part of the SmugMug family and continue to grow, innovate and delight our global community of photographers.”

More information

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by Corentin Béchade | 2013.05.27 | News