NAB: Collaboration Between Elements and Veritone

Elements (Syslink GmbH), developer of solutions for unrestricted collaboration in shared media workflows, and Veritone, Inc., a provider of AI solutions, announced a collaboration.

The alliance will allow Elements Media Library customers to leverage Veritone’s AI technology for automated metadata extraction and analysis, including speech-to-text transcription, face recognition, translation, object recognition, content moderation, logo recognition, and OCR.

By integrating Veritone’s aiWARE platform, Elements’ MAM (Media Asset Management) will be capable of analyzing, dissecting, and indexing video and audio assets through automated monitoring utilizing cognitive engines and powerful applications, in addition to managing, sharing, and annotating media assets. Elements, a first-time exhibitor at NAB, and Veritone demonstrated this AI functionality available in the Elements MAM throughout the show.

Elements is developing an interface between the Elements MAM and the aiWARE platform utilizing the Veritone Developer application, a self-service environment that connects developers and partners with resources to create, submit and deploy custom applications and cognitive engines onto the aiWARE platform. aiWARE can perform speech-to-text transcriptions on the user’s media files, which will enable Elements MAM users to index their media assets automatically, without the need for manual tagging and logging, and to search those assets by keyword.

“We are genuinely excited to introduce artificial intelligence from Veritone to our Media Library customers,” says André Kamps, CEO, Elements. “This is a game-changer not only in terms of accuracy and diversity of meta-tags attached to the media assets, but also regarding the speed. It gives our users the ability to automatically add metadata to their files, a task that previously required human beings to spend many hours to achieve the same level of tagging.“

A differentiator: this AI functionality will be accessible by Elements Media Library users directly through Adobe Premiere; hence, editors can leverage the spectrum of benefits by searching their media assets from the premiere workstation, without using a separate browser.

Elements’ entire range of media storage and server appliances has been demonstrated for the first time at NAB. Visitors experienced the full set of workflow enhancement tools embedded in every Elements appliance, including the Media Library that incorporates many one-of-a-kind features, including an embedded media player that can playback up to four videos simultaneously – selectively synchronous and asynchronous, allowing comparison of four editing versions concurrently.

The Media Library also contains a Rough-Cut Editor comparable to other professional editing tools that cover a spectrum of editing rough-cut functionalities. In addition, its editor enhances and simplifies approval and communication processes during projects by allowing for frame-accurate comments and drawings on the source material to indicate areas of interest.