Veritas Overhauls Channel Program

Veritas Technologies, LLC debuted an enriched partner program focused on helping the channel drive growth and profitability.

The Veritas Partner Force program is designed to create higher earnings potential for more than 10,000 partners who want to capitalize on Veritas’ 360 data management portfolio and multi-cloud data management solutions.

The program is simplified, making it easier for partners to reap more benefits and rewards. Additionally, partners will have access to educational offerings that will empower them to help customers solve some of their data management challenges.

The revamped program also offers expanded revenue opportunities to attract a new generation of worldwide resellers, service providers, system integrators and distributors.

“The channel continues to evolve as many of our partners are developing more of their own intellectual property and are focused on selling business solutions versus point-products,” said Barbara Spicek, VP, global channels and alliances, Veritas. “Recognizing the changing needs of the channel, Veritas is increasing technical assets, deepening skills and enhancing opportunities to make it easier for our broad ecosystem of partners to help customers harness the power of their data on-premises and in multi-cloud environments.“

Key new components of Veritas Partner Force program include:

Increasing opportunities for existing partners with greater earnings potential
The company is focused on creating higher earnings potential for partners, including Veritas gold and platinum partners, by offering rewards for their technical skills and investment in solutions. Top performing partners are eligible to receive special rebates by overachieving set quarterly growth targets. They can also benefit from increased deal registration rewards and pre-sales technical assistance via online chat or email, as well as access to the Veritas Partner Development Fund, that provides additional opportunities for growth.

Building new revenue streams for partners selling to commercial and mid-market accounts
The firm is simplifying the partner experience to make it easier and more profitable for the channel to sell data management solutions to the commercial and mid-market segment. Partners selling to these accounts will have opportunities to receive increased compensation and technical assets, along with e-learning and technical podcasts focused on this market. Additionally, co-marketing assets will be available to create demand with commercial and mid-market accounts.

Expanding company’s Global Distribution Program to drive growth and innovation
The company is extending opportunities to its distributors who perform important services on behalf of Veritas, including managing reseller relationships, providing technical support and partner enablement. The program is expanding to help drive mutual growth across new markets. Distributors worldwide can also receive joint marketing funds that reward volume business around data management and protection.

Boosting partner resources for faster path to revenue and success
The vendor has made it easier for partners to access sales resources that can help them learn about its latest technologies which can provide opportunities to deliver the latest data management solutions in market. Partners will also find no-cost, online training modules on the PartnerNet portal focused on Veritas’ 360 data management portfolio.

Partners can also choose from a variety of new accreditation courses and skills evaluations, based on their business practices. Online courses such as Veritas NetBackup Architecture, Challenges in backup and recovery, and risk mitigation and compliance are offered as part of the redesign. New e-learning courses will be added regularly to address Veritas offerings as well as customer challenges. The overall program simplification makes it easier and faster for partners to achieve tier advancement and receive additional benefits by meeting a combination of accreditation and revenue requirements.

“Today’s announcement highlights Veritas’ continued commitment to the channel and the company’s drive towards innovation and customer satisfaction around managing and protecting data,” said Ivan Verdier, group partner management, group director, Computacenter (UK) Ltd.  “The new Partner Force Program is simple and geared towards boosting success and profitability. Customers choose to work with Computacenter to help them unlock the full business value of information as part of their hybrid IT strategy, we are excited that this new program and our longstanding partnership with Veritas will help us better serve our customers.“