100 Storage Clients for UK PR A3 Communications

A3 Communications Limited, PR specialists for storage and virtualization companies, has to date worked with over 100 companies in the enterprise storage and associated industries, a milestone that few agencies have achieved.

Since 2004, it has proved itself to be the go-to agency for storage vendor, reseller, industry body or conference, wanting to make an impact on their target audiences.
 
Multiple contacts have hired the agency again after moving on to new in-house roles in different organisations.

One of these is Chris James, EMEA marketing director, Virtual Instruments Inc.: “I have worked with A3 Communications while running PR and marketing for several companies and they are really an extension of my team. They understand our market, work closely with us, come up with creative ideas to secure comment opportunities and generate coverage, and no challenge is ever too difficult.”
 
Well-known for designing, spearheading and implementing traditional PR and AR campaigns, A3 Communications has also developed its own range of interactive industry events, namely IT Question Time and Technology Live!.

• • IT Question Time is a series of thought-provoking roundtables on industry topics, with independent experts, vendors, press, analysts and bloggers all invited to take part in the discussion. It’s a chance for organisations to present and share their views on current key trends with industry influencers and for the latter to information for articles, blogs and reports.
• • Technology Live! is a one-day event where four vendors showcase and demonstrate their technologies, each in a 90-minute session, to an audience of storage industry press, bloggers and analysts. Relationships, brand awareness and industry positioning are benefits to the presenting companies, while press, analysts and bloggers see the technologies in action and get access to technology experts.
   

Federica Monsone, founder and MD, A3 Communications, says: “I am incredibly proud of this exceptional milestone and of everything else we have accomplished over the past thirteen years, such as the level of client satisfaction we achieve and the long relationships we foster with the companies who choose us as their partner. Personally, I see my greatest success as having hired some of the best people in the tech PR industry.”
 
To date, it has worked with emerging innovators to leaders, including 3PAR, CTERA Networks, Data Domain, Excelero, Fujitsu, HPE, Micron Technology, Scality, Spectra Logic and Tegile Systems.
 
“After some failed collaborations with various PR agencies we wanted to give it one more try. And boy, what a good decision it was. Federica and A3 Communications are absolutely amazing in keeping a very close relationship, understanding our company culture and values and sharing them with the world. I was surprised to see their dedication, their ability to always go the extra mile, to get even the most challenging problem solved. I’m delighted with the collaboration,” said Vadim Comanescu, COO, Syneto S.R.L.
 
“With A3 Communications there is less distance between me and their clients. They understand the storage industry but let their clients do the talking. They also respond fast to interview and comment requests. If I was a supplier I would hire A3 Communications for my PR,” added Chris Mellor, storage editor at The Register.
 
“What makes A3 Communications special is their understanding of the subject matter, storage IT industry, and our exact needs,” commented Archana Venkatraman, senior research analyst, European storage research, IDC.