New Quantum Channel Partner Program in North America

Quantum Corp. introduced the Quantum NOW program in North America, which is designed to empower IT data center channel partners frustrated with storage options available in the wake of industry consolidation.

It provides partners with margin enhancements, expanded value-added service options designed to drive incremental revenue, and more extensive marketing support and lead generation capabilities.

Solution Differentiation
To help launch the Quantum NOW program, the firm is conducting a series of regional partner events – Quantum Elevate (see below for dates, locations and registration information). At these events, IT data center storage resellers can learn more about the NOW program and talk directly to Quantum sales, channel and executive management.

Quantum and technology partners such as Commvault will also show how attendees can differentiate their solutions portfolio and address evolving customer storage needs in key areas:
• employing best practices for using flash
• managing unstructured data in scale-out NAS environments
• protecting and managing converged and hyperconverged solutions
• using artificial intelligence.

Margin Enhancements
The Quantum NOW program offers special incentives which can double the gross margin for channel partners when they add a new customer, compensating them for the extra time it takes to nurture new customer relationships. In contrast to typical industry incentives, the program can be worth thousands of dollars, rather than hundreds, and is paid directly to sales representatives on top of the margin they make on Quantum products.

Expanded Service Offerings
The new program allows partners to provide installation services across a portfolio of Quantum products, opening a new revenue stream for resellers and simplifying the engagement for customers wishing to work directly with their partners from purchase through installation. The company will also continue to invest more in partners with ongoing training, account targeting programs and lead generation, as well as 1:1 support from Quantum channel managers.

More Extensive Lead Generation Support
Quantum’s marketing concierge services enable partners to utilize their Quantum marketing development fund dollars to work with third-party agencies to drive customer appointments via integrated co-brandable campaigns that include email, social media, direct mail, online advertising and telemarketing services.

Quantum channel sales development representatives are also available to help build attendance at end user eents and reach installed base customers to communicate upgrade and technology refresh opportunities.

Attend Elevate to Learn More
Visit to learn more about the North American Elevate tour and register to attend in the following cities:
• October 17, Frisco, TX
• October 25, National Harbor, MD
• October 26, Rosemont, IL
• November 9, San Jose, CA
• November 14, Costa Mesa, CA
• November 16, New York, NY

Mike Ballem, regional sales manager, Open Storage Solutions, Inc., said: “With recent storage industry consolidation it is good to know Quantum is there to offer alternative cutting-edge solutions that span a wide array of verticals. Quantum is a channel-focused company with a full portfolio of data protection, archive and scale-out storage solutions that provides differentiation through innovative technology that partners can use to grow their business.”

Andy Brinck, VP, channel sales, Americas, Quantum, said: “Cultivating new accounts usually takes more time than servicing existing accounts. The Quantum NOW program addresses this challenge with a fresh approach for our data center channel partners that makes it rewarding to develop new accounts. The new program is designed to help resellers add new customers while supporting current business and providing an ongoing pool of leads. In addition, recognizing the increased demand from partners who not only market themselves but also offer professional services as part of their brand, Quantum NOW enables partners to install our products and thereby develop a more service-oriented relationship with their customers.“