Tim Massey CEO, SoftIron

SoftIron Ltd. announced the appointment of Silicon Valley veteran Tim Massey as its new CEO.

He steps up from his current role as company’s president, having previously led SoftIron’s North American operations.

Outgoing CEO, Dr. Norman Fraser, will continue to serve the company as executive chairman.

“I am delighted that Tim will take the lead in driving the growth of our business at this exciting time,” said Fraser. “Tim is the talented and tenacious leader we need to propel SoftIron to the next level.”

“It has been an honor working alongside Noman and team so far,” said Massey. “I believe 2017 will be the year that SoftIron truly engages the market in a new and massively disruptive way. I am thrilled to lead the next phase of SoftIron’s explosive growth.”

An engineer by background, Massey began his career at Texas Instruments, moving to tech start-up leadership roles, including GM at Leadis, founder and CEO at Mondowave, and principal at Band of Angels Fund, Silicon Valley’s seed funding organization.

“SoftIron’s mission to re-think enterprise storage for a new generation has really paid off,” said Fraser. “Now we’re primed and ready to go with a portfolio of storage products that shatters previous norms for price, performance, and ease of deployment.”

SoftIron builds a portfolio of enterprise storage appliances for workload. Based on 64-bit ARM SoCs and software, It delivers optimized, scalable and software-defined storage for enterprises and data centers of any size.