Zerto Enhancing Alliance Partner Program

Zerto Ltd, whose DR solutions provide ‘Resilience for Evolving IT‘, is enhancing the Zerto Alliance Partner (ZAP) Program to provide simplicity, equitable rewards and progressive training to channel partners worldwide.

With 50% Y/Y growth in Zerto’s partner network and 112% Y/Y growth in partner certifications, the expanding ZAP is focused on delivering a unified experience and path to success for all firm’s 1,500 reseller, cloud service provider and system integrator partners.

“What the Zerto partner program allows us to do is to focus on our core business in the DR and BC market,” said Richard Wyn Griffith, solution sales director, Softcat Ltd. “The programme is simple and easy, delivering all the tools and support we need to ensure we can maximise all our opportunities and continue expanding.“

“We see our partners as a true extension of our sales team, and it’s a crucial part of our mission to ensure they have a seamless, educational and superior experience as members of the ZAP Program,” said Mariah West, director of partner marketing, Zerto. “The new elements we’re announcing continue to help us exceed these goals, offering partners a first-rate program that consistently receives high marks from partners.“

The new ZAP also allows channel, cloud or alliance partners to access marketing, training, rewards and resources. These program enhancements build on Zerto’s commitment, since 2012, to sell 100% through the channel while remaining a technology partner that drives opportunities and embraces disruptive routes to success such as DR as a Service (DRaaS).

New Zerto Alliance Partner Program
Newly introduced tools and resources are designed to drive profitability, predictability and collaboration between Zerto and its partners, including:

Unified Partners with Equal Rewards:

• The ZAP program allows VARs, systems integrators and cloud service providers to choose their business models and work under one unified partner program, simplifying training and incentive programs
• Unified program provides rewards for value, not just volume, offering benefits in lower volume markets to help partners build their business
  

Simplicity:

• Membership levels with clear requirements and rewards across sales, training and marketing agreements regardless of partner type
• Streamlined ZAP Portal providing round-the-clock access to sales, marketing and technical resources
  

Next-Generation Training and Engagement:

• On-demand, online training at no cost for sales and technical professionals to achieve certification in hours versus days or weeks
• Focused engagement for next-generation channel partners, including gamification and rewards for completing deal registration, training and other goals
• Management tools available with the launch of Zerto Virtual Replication version 5.0, including:
  • A new mobile application for remote administration from anywhere
  • Role-based provisioning and management designed for cloud service providers
    

In addition to its 100% channel model, Zerto also works with the channel as business partners. Partners provide input on the direction of the product, company and program through the Zerto strategic advisory board. They can also join a beta product program to deliver critical feedback on new software solutions during development.

Recently recognised as one of the IT channel’s most effective CEOs, Ziv Kedem has driven Zerto’s relationship with its partners from the top.

“Alongside our products, the partnerships we have forged with the channel, CSPs and technology providers are vital to the success and continued innovation for virtual replication and DR,” said Kedem. “The ZAP Program gives us a way to reward and support our partners around the globe to maximise their reach and ensure they provide the best data management and BC products and services to their customers.“

In early 2017, the benefits of the program will also be extended to Zerto’s Technology Alliance Partners.