Lexar ‘Works With GoPro’ Verification Process

Lexar, a brand of Micron Consumer Products Group, Inc., is commemorating its 20^th anniversary of developing flash memory solutions at the same time that it has completed the ‘Works with GoPro’ verification process.

Professional 1800x

These microSD offerings have achieved compatibility with GoPro, Inc. products.

“Photographers who use GoPro devices are often capturing moments that can never again be replicated, from underwater shots to 4K mid-action footage,” said Wes Brewer, VP and GM, products group, Lexar. “At Lexar, we understand the critical importance of having memory solutions that are not only high speed, but also reliable, so users can rest assured that their once-in-a-lifetime content has been quickly captured and stored efficiently and securely. We are thrilled to be among the first memory card manufacturers to be in the Works with GoPro program, and to offer our users blazing fast, professional-level microSD cards so they can make the most of their GoPro experience.“

Professional 1000x

The ‘Works with GoPro’ verification process ensures that the Professional 1800x, Professional 1000x, and High-Performance 633x microSD cards have completed a testing process, and the cards are capable of achieving performance and compatibility with GoPro products. The Professional 1800x microSD card, which offers read transfer speeds up to 270MB/s ^(*), is designed for the high-speed capture, playback, and transfer of multimedia files, including extended lengths of 1,080p full-HD, 3D, and 4K video. These ‘Works with GoPro’ memory solutions provide the speed, capacity, and reliability needed to capture adventure on the go.

High-Performance 633x

In addition to the testing and performance verification provided by GoPro, Inc., all company’s product designs undergo testing in the firm’s quality labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. The company’s microSD cards detailed above have formally completed the full ‘Works with GoPro’ verification process and be available for purchase by the end of September 2016.

2016 marks company’s 20^th anniversary of developing industry flash memory solutions for digital imaging, consumer electronics, industrial, and communications markets. Originally established in 1996, and acquired by Micron Technology, Inc. in 2006, the firm has created forward-thinking imaging and digital storage solutions, forged partnerships with technology leaders, and grown its customer base across the world. This anniversary and its two decades of memory innovation were recently celebrated at a ceremony at company’s HQs in Milpitas, CA.

“For 20 years, we’ve been focused on listening to the storage and imaging needs of our customers and creating the solutions they’re demanding,” said Wes Brewer, VP and GM, products group, Lexar. “We are taking this approach into the next 20 years, leading the charge to offer better ways to reliably capture, store, and transfer high-quality digital content for photographers and videographers of all levels.“

Since 1996, the company has introduced numerous products, including high-speed memory cards, high capacity USB flash drives, and workflow-improving readers. With more than 80 patents, firm’s products have improved the digital imaging experience and the removable storage needs of students, consumers and professionals while forging partnerships.

Micron Technology, one of providers of advanced semiconductor solutions, acquired Lexar in 2006, strengthening firm’s ability to develop and market impactful, uniquely-designed products for the last ten years. Since then, the company has introduced product lines in memory and storage, and also worked with major from other industries to strengthen its brand presence and global distribution networks.

“Now more than ever, consumers need dependable solutions to capture and store large amounts of high-quality content on the go,” Brewer said. “Lexar routinely partners with brands that offer pioneering technology that demands equally cutting-edge, reliable storage. We also prioritise working with camera and device manufacturers on a regular basis, to ensure maximum compatibility with our products. Whether you’re using a JumpDrive to store large files before an important presentation, or using our Professional 1800x microSD with a GoPro action camera, professionals and hobbyists alike can feel confident that Lexar has worked tirelessly to ensure their storage solution is up to the task.“

^(*) Up to 270MB/s read transfer, write speeds lower. Speeds based on internal testing. Actual performance may vary. Highest transfer speeds achieved only when paired with a microSD UHS-II USB 3.0 reader. Based on 128GB capacity.