G-Technology and Atomos Collaborate for Storage Solutions to Streamline Content Creation Process

G-Technology, a storage brand by Western Digital Corporation, and Atomos, Inc., a provider of 4K and HD production tools, announced a suite of storage solutions to streamline the content creation process.

The solutions include the ev Series Reader Atomos Master Caddy Edition, the Atomos Master Caddy 4K by G-Technology and the Atomos Master Caddy HD by G-Technology.

Also announced is the G-Technology ev Series Reader CFast 2.0 Edition, supporting fast CFast media cards for 4K video workflows for people using professional cameras. In addition, the G-Technology brand announced the rugged and lightweight 2TB G-DRIVE ev RaW with up to 100% more capacity for creative professionals on the go.

All of these solutions were showcased at IBC, September 9-13, in Amsterdam at the G-Technology booth. The Atomos-compatible solutions and workflows from G-Technology were shown in G-Technology’s booth as well as in the Atomos booth.

“Data management and the creative processes used in the media and entertainment industry are constantly evolving,” said Mike Williams, VP, G-Technology. “Time is money when it comes to the ability to transfer and ingest captured 4K, and HD video from production into post-production. Eliminating some of the headaches that comes with that can make all the difference, and that’s exactly the genesis of these new advanced storage solutions. It’s been especially rewarding working with Atomos on these new-generation products that help streamline the creative workflow process.“

“This is big. Media affordability and faster workflows are two pillars that have made Atomos one of,e fastest growing companies in the video industry,” said Jeromy Young, CEO and co-founder, Atomos. “Our partnership with the G-Technology brand further enhances media affordability and takes workflows to breakneck speeds, directly integrating our Master Caddy into the G-Technology ev Series family ecosystem. We are always extremely proud to partner with industry leading solutions like G-Technology, delivering ProRes 4K HDR for under $150 per hour with the peace of mind f a guaranteed manufacturer’s solution“

Using Atomos on set or in the field is a simple and easy recording and monitoring solution, however the recorder to edit transfer can vex video professionals who are often on tight production deadlines. The Atomos-compatible Reader and Caddys by G-Technology helps solve this problem by streamlining workflows.

Atomos Master Caddy 4K by G-Technology (SSD-based version)
and Atomos Master Caddy HD by G-Technology (HDD-based version)

Atomos Master Caddy 4K

Atomos Master Caddy HD

With SSD configurations achieving transfer rates surpassing 500MB/s – for 4K, HDR and other demanding content formats – the Atomos Master Caddy 4K by G-Technology inserts into any Atomos-compatible recorder. The Caddy then slides into the ev Series Reader Atomos Master Caddy Edition, which slips into any G-DOCK ev or G-SPEED Shuttle XL with ev Series bay adapter. This combination makes quick, cable-free work of transferring footage into main project storage, creating backups and turning around formatted media. Available in September, MSRP is $99.95 for the 1TB HD version, and $149.95 for 256GB, $249.95 for 512GB, and $349.95 for 1TB in the SSD-based versions.

ev Series Reader Atomos Master Caddy Edition

Leveraging USB Type C connectivity, the ev Series Reader Atomos Master Caddy Edition is one of the latest accessories in the Evolution Series of performance, flexible storage solutions. Easily slipping the Atomos Master Caddy 4K or HD versions by G-Technology into the Caddy, users can transfer content from the Atomos recorder into an ev Series-compatible¹ or other G-Technology storage solution. When shooting on-the-go, it can be used as a standalone device to review, log, and backup footage. Available in September, it has an MSRP of $99.95.

In addition to the Atomos-compatible line, the G-Technology brand also released the CFast ev Series Reader and G-DRIVE ev RaW 2TB at IBC 2016.

CFast ev Series Reader

Featuring a stylish and durable aluminium case, the CFast ev Series Reader is a professional reader for CFast 2.0 media used by a variety of popular camera brands. Designed to optimize and simplify 4K video workflows, the ev Series Reader CFast 2.0 Edition can transfer content from the CFast 2.0 media² onto any ev Series-compatible drive like the G-SPEED Shuttle XL with ev Series Bay Adapters, the G-SPEED Studio XL with ev Bay Adapters, the G-DOCK ev with Thunderbolt, and the ev All-Terrain Case. The reader also leverages USB 3.0 connectivity for fast footage transfers and backup on the go. Available in September, the MSRP is $99.95.

2TB G-DRIVE ev RaW Storage Module:
Fitting into a backpack or camera bag, the G-DRIVE ev RaW is lightweight and when coupled with the protective bumper, can withstand a 1.5m³ drop. As part of the Evolution Series⁴, it can either be used as a standalone device, or with the G-DOCK ev with Thunderbolt, the G-SPEED Shuttle XL with ev Bay Adapters or the G-SPEED Studio XL with ev Bay Adapters for fast transfers and editing. This rugged drive is suitable for anyone requiring on-the-go access to their personal and/or professional files, photos, videos, music and more. Available today, MSRPs are $129.95 for 1TB and $159.95 for 2TB.

G-Technology’s storage solutions come with a three-year limited warranty and the G-RACK 12 family has a five-year limited warranty with additional support options available. The storage solutions come pre-formatted for Mac and are reformatted for PC using the G-Technology Windows Format Wizard.

¹ Not compatible with ev Al-Terrain Case
² CFast 2.0 media sold separately
³ 1.5m drop on a carpeted concrete floor with rugged bumper; 1.2m without the bumper
⁴ 2TB capacity is not compatible with the ev All Terrain Case