Chris Elsmore VP Channel Sales for EMEA, Riverbed

Riverbed Technology, Inc. has named Chris Elsmore as VP Channel Sales for EMEA.

He will be responsible for leading the Riverbed channel sales team and driving partner strategy, execution, and strategic sales programs in the region.

He will report to Kristian Thyregod, SVP, EMEA.

He joins Riverbed from Guidewire Software, where he was VP global alliances and business development, responsible for partners worldwide and business development. Prior to this, he held global and regional senior channel leadership roles with Panopticon Software, SAP Business Objects, and i2 technologies.

Thyregod said: “As the market evolves, we have a huge opportunity to meet the challenges of the hybrid enterprise and deliver solutions for software-defined networks. With the vast majority of our revenue generated through our channel sales model, Chris’ proven experience will be instrumental in driving our partners to embrace and sell our portfolio of solutions as part of the Riverbed Application Performance Platform and build upon our continued success in the region.”

Elsmore adds: “Our partner ecosystem is key to our success, so I look forward to strengthening and deepening the relationships we have with our channel community across the region, to drive maximum impact and significant growth.”