UpMarket Distributing Archion

Archion Technologies, Inc., in networked storage solutions, has appointed UpMarket, Inc., headquartered in Toronto, Canada, as its Canadian manufacturer’s representative.

Founded in 2008, UpMarket’s three founding partners each have more than 25 years of experience in the convergence of IT and broadcast, post production, imaging and computer graphics.

“My personal experience with shared production storage dates back almost 20 years to building what were then pioneering SAN network storage solutions with FC and SSA technologies and custom software,” said Rein Taul, founder and managing partner, UpMarket. “Today, we are continually engaged with the key end users who need high performance and functionality, and we see these needs not only continuing, but growing. While Canada is a relatively small market, our creative industries really ‘punch above their weight’ both in the artistry of their work and their ability to innovate their processes.“

“Archion appeals to us for its single vendor elegance, ease of use, performance and innovation in shared storage solutions,” he added. “We feel Archion’s EditStor shared storage platform is the technology and price leader and deserves to be the market share leader.“

Archion has served the Canadian creative production market for nearly a decade. End user customers over the years include Tattersal Sound and Picture, Inc., Bell Media, Great Pacific TV, SuperChannel/Allarco Entertainment and more. Long-term reseller relationships include Deltech Communications Group, Inc. and Fusion Cine, which was appointed RED Camera’s exclusive Canadian distributor.

“We highly value our relationship with Archion and have great respect for their shared storage solutions and customer support,” said Mark Todorovic, post division manager, Fusion Cine. “At the same time, I have known Rein and his partners for many years and have always been impressed with their industry knowledge and commitment to their customers.” Archion made the right decision when they decided to add UpMarket to their growing Canadian family.“

“We are very excited to partner with UpMarket and Rein’s very experienced team in the Canadian market,” said Dan Stern, EVP sales and business development, Archion. “With its years of workflow and local market knowledge, UpMarket’s approach goes far beyond traditional rep firms and is strongly aligned with Archion’s strategy and core values – experience, technology, local presence and listening carefully to our customers to give them the products they want at prices they can afford.“

“We are strongly committed the the Canadian market, including our users, authorized resellers and now UpMarket,” he added.

UpMarket will be handling Archion’s complete line of shared storage solutions, including EditStor EO, EditStor Omni and Collaborate.

4K Gaining Interest
Taul noted that 4K production and post production is on everyone’s mind in Canada.

“Archion’s EditStor Omni sets the standard for ultra-fast shared collaborative storage and represents a sort of future-proofing as system administrators evaluate investments,” he said. “I’ve even had conversations where 4K capability is seen as the benchmark, but the intended deployment is to use that extra bandwidth to host more clients.“

EditStor: Making Media Sharing Easy and Accessible
Archion’s EditStor platform, consisting of Omni, EO and ES, enhances media sharing for creative professionals that work with Adobe Creative Cloud, Avid Media Composer and Pro Tools (with the industry’s most transparent Avid Project sharing), Apple Final Cut Pro X, Black Magic Resolve and Autodesk Smoke and Flame. Easy to set up, manage and scale, each system mounts the workspaces in the protocol of choice to ensure the greatest compatibility and performance. All of this comes at a very competitive price-performance ratio.

EditStor Omni
EditStor Omni is the latest and the powerful addition to the EditStor family of Ethernet-based storage systems – delivering 4,000MB/s in a single chassis. Designed to handle the most bandwidth-intensive workflows and meet the growing need for media network solutions that can handle multiple 4K, 6K and soon-to-come 8K workflows, Omni’s advanced throughput engine ensures constant data flow for all content creation applications. EditStor Omni also continues to extend its Ethernet-based protocols from gigE and 10gigE to include 40gigE and has the power to extend to future protocols, workflows and cloud-based systems.

Omni eliminates the need by creative professionals for expensive and complicated SAN solutions. For example, it delivers performance without the need for multiple servers required to handle metadata and file system. It also surpasses the limitations of other SAN file systems on the market, such as unlimited dynamic volume expansion and simplified expansion.

Collaborate
This performance appliance, connected to Archion’s EditStor shared storage system, is designed to work as a secure localized version of Creative cloud while also serving as a platform for Adobe project sharing, media asset management and archive.