James Whitemore CMO, SolidFire

SolidFire, Inc. anounced that James Whitemore will serve as the company’s first CMO.

 In this role, he will lead SolidFire’s worldwide marketing efforts, including corporate, product and field marketing as the company continues its growth.

He will work collaboratively with executive leadership, engineering, and sales teams to develop and implement customer acquisition, expansion and retention strategies to drive sustained awareness of brand and revenue growth across its sales channels and markets worldwide.

“James’ focus on building teams, programs and solutions that are organized around the customer will help SolidFire meet the needs of our diverse and global customer base,” commented SolidFire’s CEO and founder Dave Wright. “As we continue to deliver on the promise of the next generation data center, we also maintain our focus on identifying and acquiring the best talent to drive SolidFire’s market expansion.”

A veteran of the cloud computing and storage industry, James has more than 25 years experience leading, developing and executing global sales, product management and marketing strategies. He most recently served as SVP sales and marketing at West IP Communications, of technology-driven communications services, where he led the company’s Unified Communications-as-a-Services (UCaSS) business. Prior to his tenure at West IP Communications, he was EVP sales and marketing at Smoothstone IP Communications.

Prior to Smoothstone, he was the CMO at Savvis and he has held a variety of sales and marketing positions in Europe, Asia and the U.S. with Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables (STC).

He holds a bachelor’s degree in business administration and management from Northumbria University.