Paragon Software Launches ‘Pure Channel’ Program

Paragon Software Group, in data protection, backup and DR, announced its Pure Channel Program, a new go-to-market initiative that will fuel stronger revenues for channel partners, expedite sales cycles and deliver enablement and demand generation services to VARs, direct marketing resellers (DMRs), integrators and MSPs.

Focused on the Americas, Pure Channel features a high-impact ‘Pure Profit’ strategy grounded in what Paragon calls ‘POP’ (Paragon Opportunity Protection), which offers 30% guaranteed margin protection to partners on their registered opportunities. 

The new initiative is built around Paragon Protect & Restore (PPR), an image-based backup and DR (BDR) solution optimized for SMBs. Designed to meet the most demanding needs of physical, virtual and hybrid server environments, PPR offers channel partners a measurable technological advantage when providing BC solutions to their customers.

“PPR offers all the advanced features that today’s data-driven organizations need, in an easy-to-install, easy-to-manage package at a competitive price point, with margins that can make a big difference for our partners,” says Tom Fedro, president, Paragon. “With Pure Channel, we’ve renewed and invigorated our channel enablement tool set and processes while expediting the sales cycle so our VARs and MSPs can quickly win more business, with significant profits built into the model.“

Heading up the new partner program is Yudy Vinograd, director of channel sales, Paragon. Vinograd, who draws upon more than 18 years of IT channel experience to oversee the initiative, has designed Pure Channel to make it easy for partners to attach valuable solutions to their line card, simplify typically complex sales cycles and help them drive profitable growth.

“Pure Channel is about enabling partners with the right technology to meet their customers’ needs and streamlining sales cycles with real-time support and expertise, while ultimately maximizing a partner’s profitability,” says Vinograd. “I’ve seen a lot of programs throughout the years and it’s exciting and refreshing to bring such a game-changing package of products, tools, resources and profitability to market for our partners.“

VARs and MSPs will be able to opt into two Pure Channel partner levels including Pure Platinum and Pure Gold. All Paragon partners, who number into the thousands, will be able to take advantage of 30% margin protection via their POP registrations, but those who choose to be ‘Marketing Partners” will also reap the benefits of additional go-to-market enhancements such as leads, spiffs, market development fund accruals and dedicated technical support managers. 

“We’re very impressed with Paragon’s Pure Channel Program and the new energy and competitive advantages it brings to our BDR business,” says George Hertzberg, president, GHA Technologies, Inc., a Paragon partner based in Scottsdale, AZ. “Paragon has already proven itself with award-winning technology and now they are making it even easier for us to go to market, streamlining the way we transact our business and providing higher profitability for our efforts.“