Partner Program Introduced by Maxta

Maxta Inc., developer of the VM-centric software storage platform MxSP that converts standard servers into a converged compute and storage solution thereby eliminating the need for external storage arrays and streamlining IT, announced a new partner program for solution and service providers interested in reselling and integrating MxSP in virtual server environments.

Channel partners will benefit from access to Maxta sales and technical resources, level pricing for all partners regardless of size, and a channel-only model.

Many customers have already deployed MxSP’s converged compute and storage solution that provides VM-centric enterprise data services such as snapshots, clones, replication, thin provisioning, compression, and de-duplication. Additionally, Maxta can coexist with legacy storage solutions thereby providing investment protection.

“We believe that our channel-focused approach is the best way to accelerate the sales growth of Maxta Storage Platform to key markets throughout the world,” said Steve Velardi, Maxta’s VP of WW sales. “Maxta is 100% committed to the channel and we want to leverage our partners’ experience of the local markets to help us gain visibility and traction. Together, we can leverage these sales opportunities while providing customers with the next generation storage platform.“

“Maxta slots in perfectly to our existing portfolio of storage solutions and provides us with another tool in our arsenal to win business,” said Chetan Ravnikar, Process Global, Inc. “More and more customers are becoming savvy about the benefits of virtualization in their data center but the costs and complexity can be overwhelming. Maxta minimizes these issues and allows us to quickly and easily close sales. We look forward to a long and successful relationship with them.“

Benefits of Maxta’s Partner Program Include:

• 100% channel focus: Maxta focuses its lead generation activities to enable its partners’ success. Channel partners control the sale from beginning to end, and earn margins that exceed industry averages. Channel sales and technical teams work alongside partners to generate and close new business.
• Simple pricing model reduces paperwork pain: Maxta keeps pricing level the same for all partners to eliminate complex rebates and needless paperwork, and careful registration guidelines keep the deal registration process fair. Channel partners can use automated tools to reduce the time and cost of doing business.
• Software-defined storage closes deals: VM-centric, software-defined storage platform offers enterprise data services flexibility. Maxta’s technology allows customers to cut TCO up to 80%. It integrates into customer environments without a rip and replace approach and can co-exist with current customer investments in server and storage infrastructures.
• Do business with an innovator: As one of CRN magazine’s 10 coolest storage start-ups in 2013, one of InfoStor‘s six Storage start-ups to watch, Storage magazine/SearchStorage.com Product of the Year finalist, Maxta is getting industry acclaim for delivering enterprise storage for virtualized environments.

The Maxta Storage Platform is a hypervisor-agnostic resilient enterprise storage platform for the virtual data center. It integrates with server virtualization at all levels from user interface to data management, while supporting all possible deployments of virtual data centers, including private, public and hybrid clouds. Through its software-only solution, it turns standard servers into a converged compute and storage solution. This results in greater simplicity and economics over external storage arrays.