Tom Mitchell SVP Global Field Operations, Violin Memory

Violin Memory, Inc. has appointed Thomas G. Mitchell to the position of SVP of global field operations.

 He joins the company immediately and will report to Kevin DeNuccio, president and CEO.

 Mitchell brings more than 25 years of executive experience leading sales, marketing and channel organizations for known technology companies. In his new role, he will focus on evolving Violin’s go-to-market model to increase its leverage of strategic partnerships and indirect channel relationships, and oversee the company’s global sales engagement with its customers. He will provide day-to-day leadership of sales, systems engineering and channel teams.

“Tom Mitchell brings to Violin a wealth of experience in creating, leading and transforming the sales and go-to-market models of some of the most successful companies in our industry,” said Kevin DeNuccio, Violin Memory president and CEO. “As one of the best sales leaders I’ve had the opportunity to work with in my career, I can’t imagine anyone better suited than Tom to lead our teams as we work to strengthen our go-to-market execution.”

“I’m very excited to join the Violin team and look forward to leading our sales into the next phase of growth,” said Mitchell. “I think we have a rare opportunity to acquire share in a rapidly growing market fueled by disruptive technology through the alignment of our direct and partner sales teams.”

Most recently, Mitchell served for four years as SVP, global sales, Avaya, where he was responsible for leading the worldwide sales and channel organizations. He previously held the position of SVP and president, Avaya Go to Market, where he brought cross-functional discipline, strategy and accountability to the task of creating and operationalizing an efficient go-to-market strategy.

For more than nine years, he was SVP, WW channel operations, Cisco, where he designed and implemented one of the first high-touch channel models in the industry. In that role, he led approximately 1,800 employees in the channel sales and marketing, telesales, and field sales engineering organizations.

Before joining Cisco, he spent nine years at Motorola in roles of increasing responsibility within the sales and marketing organization.