Start-Up’s Profile: Reduxio

Company
Reduxio Systems Ltd
(website to open end of January 2014)

HQs
Petach Tikvah, Israel

Date founded
August 2012

Financial funding
$12 million invested by Intel Capital, Jerusalem Venture Partners and Carmel Ventures

Revenue
In development phase, no revenue at the moment

Main executives

•  Mark Weiner, CEO and co-founder, joins from Exanet, clustered NAS vendor where he served as CEO, and leads acquisition by Dell. Prior to that, he was executive chairman of StoreAge Networking Technologies acquired by LSI. He also spent over 10 years at NetApp, joining as one of its first 100 employees and serving as a systems engineer, various technical and sales roles and finally as VP of Western EMEA. Prior to NetApp, he worked at NAS pioneer Auspex.
• Nir Peleg, CTO and co-founder, co-founded and served as the CTO of Montilio, where he designed hardware and software acceleration for file servers. Prior to that, he founded Exanet, and served as its EVP of R&D and CTO. Previously, he was the first employee and chief architect of Digital Appliance, Larry Allison’s venture in parallel computing that became Pillar Data Systems, later acquired by Oracle. He also worked at DEC and started his career in Tel Aviv University School of Mathematical Science, where he managed the computer science lab and developed software for VAX, MicroVAX and Berkeley UNIX.
• Amnon A. Strasser, VP products and co-founder, co-founded Exanet where he served as VP software development and technologies. Formerly he consulted to DEC, Compaq, HP, Amdocs and others. Prior to that, he worked as manager in CCI Israel/UniPower.
• Dror Granot, VP engineering, joins Reduxio from Dell, where he served as software project director overseeing the development of Dell FluidFS Clustered NAS core architecture from its early days in Exanet, through the acquisition by Dell. In his last role at Dell he led the core architecture, file system and protocols engineering teams, responsible for integration of FluidFS with Dell’s storage eco-system of products: EqualLogic, PowerVault, Compellent and Ocarina Networks. Formerly, he served as software development team leader in Precise Software (acquired by Veritas), leading a team of engineers developing database monitoring software. He began his career as lieutenant in the Israeli Air Force, developing software for its primary air control system.

Number of employees
20

Technology
Being in stealth mode, the start-up gave few details about its software operating system Reduxio X1 for hybrid array, saying that it’s storage platform that provides breakthrough capacity savings and data recoverability.

It consists of the following key components:

• Nodup (not de-dupe): real-time noduplication and compression for primary storage, condensing capacity across all volumes and data types
• Tier-X: automatic block-level tiering stores first on flash, then migrates coldest blocks to slower tiers and back to flash on-the-fly
• Backdating: Recover data infinitely to any point in time in history, eliminating the need to plan, manage or set snapshot schedules

The algorithms monitor the data usage characteristics and automatically place data used frequently on SSD and minimum data required are stored on cheaper HDD.

The software initially writes everything to flash for speed and then offloads the blocks that are not being used to the HDDs of the array.

It manages storage with intuitive, touch-based click-free storage system user interface.

Released date
Second half of 2014.

Partners
The following vendors for integration of its product: VMWare, Microsoft as partner network for Windows, RedHat for Enterprise Linux Server, SuSE for Linux Enterprise Server

Number of customers
Some alpha customers

Customers
Education software development house, world’s largest electronics and engineering companies

Applications
Virtualized environments, databases and online archives applications

Target market
iSCSI external controller-based disk storage, market evaluated by IDC at $3 billion with 18% growth Y/Y

Competitors
Traditional SAN vendors and all companies having already developed algorithms for the transfer of data from SSD used as a cache for HDDs for hybrid systems.