EMT Distribution Partners With Sariya IT

EMT Distribution, VAD company in the ME region, announced the appointment of KSA-based IT distributor Sariya Company Ltd as the exclusive in-country distributor for the suite for Altaro Software‘s backup products including Hyper-V Backup, File Server Backup and Home PC Backup.

Altaro is a growing developer of easy to use backup solutions targeted towards SMBs. In few years since its inception, the company has been managed to become a name to reckon with in the backup space and today serves over 10,000 customers worldwide.

Hyper-V Backup is a backup software for Hyper-V with practical, powerful features such as offsite backup, remote management capabilities and Exchange item level restore.

Amjad Fathi Al-Omar, GM at Sariy, said: “As part of the overall strategy, our main focus initially would be to enhance the Altaro’s presence in the KSA channel market, SARIYA is in the process of appointing new reseller and channel partners in Dammam, Jeddah and Riyadh. The market for best of the breed backup solutions is gaining momentum in Saudi Arabia and we believe the timing for this unique tie-up will open new doors of opportunity.”

Sariya is a distributor in the kingdom of Saudi Arabia with a large reseller base across the country. The company boosts a portfolio of security products, that is has been providing to resellers for the several years.

Both, EMT and Altaro will work with Sariya to develop and market the products in KSA. The partnership expects to increase the footprint of Altaro across the country and help support its partner base more effectively.

“Sariya has a countrywide presence with three main offices in Dammam, Jeddah and Riyadh, which will allow us to offer better support to our channel partners that will help them to serve their customers more efficiently, as well as allow us to reach the remote corners of the kingdom,” said Mohammad Mobasseri, CEO, EMT Distribution.

EMT Distribution is the authorised distributor for Altaro products in the Middle East Africa region including countries like Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestinian Territories, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen.