Nik Bahram Global VP Marketing, Virident

Virident Systems Inc. announced the appointment of Nik Bahram as the company’s new global VP marketing.

He brings more than 25 years of marketing and engineering experience in the storage, server and semiconductor fields to Virident, and will be responsible for product/pricing management, sales enablement, solutions and benchmark labs, outbound marketing, and development of Virident’s brand in the enterprise storage markets. He will focus on demand creation and revenue generation in the server/storage OEM, enterprise and web 100 segments worldwide.

He will report to the company’s CEO Mike Gustafson.

Before joining the Virident team, Bahram spent four years at NXP Semiconductors as VP of mobile and computing segment marketing and sales and earlier as VP of WW engineering and strategy at the Identification Business Unit. Prior to NXP, Bahram was VP of the strategic marketing storage business unit at LSI, where he was instrumental in accelerating growth in hard-disk drive and SSD SOCs, pre-amplifiers and controllers through product roadmap definition and strategic partnerships. Earlier in his career, he held a number of engineering management and C-level/GM roles at Motorola, Digital Equipment Corporation, Creative Labs and several start-ups.

“Nik is joining Virident at a very exciting time in a very dynamic flash market,” said Mike Gustafson, CEO, Virident. “Nik’s experience as a senior marketing executive and systems/storage and IC technologist at both start-ups and Fortune 500 companies provides him the ideal combination of marketing and technical knowledge to help Virident continue its accelerating growth trajectory.”