UK Hammer Distributing Tandberg

Tandberg Data GmbH has signed an agreement with Hammer plc, the UK-headquartered distributor dedicated to storage, to distribute Tandberg Data’s comprehensive portfolio of storage and data protection products throughout Europe.

This agreement gives Hammer’s rapidly growing European sales force access to Tandberg Data’s wide range of cost-effective storage products and services that provide customers with best-in-class tape, disk, RDX removable disk and software solutions for backup, archiving and DR.
 
"We are excited about working with Tandberg Data to accelerate growth in our fast-developing European business," said Eddy Bergiers, Hammer’s regional European sales director. "We see Tandberg Data as playing a significant role in developing our tape and backup business across mainland Europe, and we look forward to working closely with them to fulfill the needs of both new and existing resellers focused on this market."

"Hammer’s years of experience providing value-added services to European vertical markets is just what we were looking for to strengthen our European network," said David Spate, sales director, NS Europe, Tandberg Data. "We look forward to a long and mutually beneficial relationship."

Gerard Marlow, GM for business development, Hammer, explains the difference that Tandberg Data will bring to Hammer’s extensive portfolio.

"Tandberg Data offers a unique out-of-the-box working solution complete with backup software, ensuring a cost- and time-effective way to get the technology up and running," he said. "Also, by offering FC interface on certain products, we are able to address the needs of the Apple marketplace more than ever before with our Tandberg Data offerings."