Start-Up’s Profile: Zerto

Company
Zerto, Inc.

Locations
HQs in Boston, MA, and Herzliya, Israel

Date founded
2009

Financial funding
Israeli/US start-up raised $34 million through three rounds of funding, $13 million Series C round in April 2013, $15 million in series B in August 2011 after a first round of $6.2 months few months before, four premier VCs being Greylock IL, Battery, U.S. Venture Partners and RTP Ventures.

Main executives

• Ziv Kedem, co-founder and CEO, previously co-founded Kashya (sold to EMC for $153 million in 2006), now EMC RecoverPoint, where he served as CTO and developed a successful storage replication solution for DR.
• Oded Kedem, Ziv’s brother also coming from Kashya, co-founder and CTO, a seasoned storage industry veteran who previously was director of software development for EMC, where he managed the RecoverPoint, R&D organization.
• Gil Levonai, VP marketing and products, most principal at Gil Levonai Strategic Marketing, a consulting firm specializing in high-tech marketing and VP marketing and strategy at NextNine, providing service automation solutions to enterprises.
• Paul Zeiter, VP of global sales, formerly VP sales at EMC’s Infrastructure Software Group, where he led worldwide sales for RecoverPoint and storage virtualization software solutions and drove his team to deliver 20x revenue growth in six years, coming came to EMC from Kashya, where he was VP WW sales.

Number of employees
75-100 with 25 in the Boston

Technology
Enterprise BC and DR (BCDR) solutions for virtualized data centers and cloud environments.

Product description
Zerto Virtual Replication (ZVR) is an hypervisor-based replication solution for tier-one applications and a DR solution built for public, private and hybrid clouds. These DR solutions replace traditional array-based BCDR that was not built to deal with virtual environments, as they replicates data within the virtual infrastructure instead of within the array. The software is installed into VMware environment in two hours, said Zerto, and supports any storage array or storage protocol. The solution has almost no impact on the production environment, and offers near-synchronous, continuous replication.

Released dates
First product in August 2011, most recent ZVR 3.0 available since August 21, 2013 with new functionalities for DR, data protection and workload migration as well as new web browser management, specific failover tests and remote DR control.

Price
$745 per protected VM

Roadmap
Plans to expand its hypervisor-based recovery and replication software to additional hypervisors, not only VMware but Hyper-V and KVM.

Partners
200 channel partners (Zerto Alliance Partner) and 100 cloud service provider partners worldwide (Zerto cloud Ecosystem Partners), including Terremark, Verizon, Colt, Sirius Computer Solutions, BT Engage, Software House International, World Wide Technology, OnX.

Number of customers
Over 300

Main customers
Univita Health, Woodforest National Bank, University of Louisville Physicians, and large financial institutions like Hapo Community Credit Union, Foresight Financial Group and the Security Service Federal Credit Union

Target market
Small, medium and large enterprises; cloud service providers

Competitors
Most competition from array-based replication providers, since Zerto’s customers that need enterprise replication are using these products and not in direct competition in cloud, according to the company.