Brazilian Localiza and Languiru Cooperative Companies Customers of IBM

IBM Corporation announced that two
fast-growing businesses in Brazil have selected IBM PureSystems and Smarter
Storage systems to help them improve customer service by more effectively
processing, managing and storing their mounting data volumes.

Located in Belo Horizonte, Minas Gerais, Localiza specializes in renting
vehicles throughout South America, offering three service models: individual
car rental, rental dealership franchising and fleet rental. Facing exponential
growth, Localiza needed to improve service time responses to customers at both
its HQs and stores.

In addition, availability, performance and resilience were needed to strengthen
and modernize its IT environment. Working with IBM Business Partner PC Place,
IBM implemented a new storage system, which replaced the existing
infrastructure. The data then was migrated to the new equipment and replicated
to a contingency site with the same technology. Finally, all the previous
systems were virtualized in order to take advantage of pre-existing
resources.

Since installation, the project has generated benefits to the
company’s operation.

"The project has greatly reduced our
maintenance and management costs, improved utilization of storage areas and
system performance, and provided a full and reliable replication of data. As a
direct result of this, customer transaction times have been reduced by 30%,"
said Breno Scheid Mascarenhas , Localiza IT infrastructure manager. "We can complete our payroll services 30%
faster and we have also seen a significant improvement for customers who can
now rent a car faster."

BC was another benefit for this project. With this new solution,
Localiza could remain productive and protected against any financial losses
associated with a possible downtime caused by unexpected interruptions. Today,
the company has confidence in the continuity of operations and business in
case of disasters.

The Localiza solution implemented by the PC Finds Place includes two storage systems IBM Storwize V7000, four SAN switches B40, a TS3200 tape library, two IBM System x3650 M4 servers and software licenses for Tivoli Storage Manager and BC solution.

PureSystems provides uptime in
power-challenged region
As a result of strong growth, the Languiru Cooperative
needed to build two new data centers to host its expanding IT infrastructure.
The cooperative, which serves Brazilian dairy, pig and poultry farmers, grew
25% in 2012, thanks to the acquisition of new businesses and diversification of
its activities. Languiru Cooperative worked with IBM Business Partner
PowerSolutions to deploy PureSystems technology as the backbone for
these data centers.

Languiru’s goal was to create a HA environment that
could withstand possible power failures. PureSystems technology met these
needs, delivering the HA, high processing capacity, server virtualization,
simple management, scalability and security Languiru required.

"This investment represents a
milestone for Languiru," said Dirceu Bayer, president of Languiru. "All this new
technology reinforces our belief that from now on we will have major
improvements in the operation and the services we provide to members. Not only
is it an investment in IT, but an important project to support our growth and
our customers."

The Languiru implemented technology in the data center infrastructure includes a Enterprise PowerSystems solution, X240 with 2 blades in each equipment, 2 Power P720 servers running on Oracle RAC, 2 SAN switches 24B, and two storage systems Storwize V7000.

The projects were financed by IBM Global Financing, the lending and leasing arm
of IBM, to help Localiza and Languiru Cooperative lower the TCO and
manage their IT budgets. Financing also enables the clients to avoid a large
cash payment up-front, and instead, provides them with predictable monthly
payments.

PureApplication System helps organizations reduce the cost and complexity of deploying and managing applications. PureData System is tuned for cloud
computing and can consolidate more than 100 databases on a single system. In
addition to the common web application patterns supported by PureApplication
System, the combination of both PureData and PureApplication Systems can be
used for end to end transaction workloads.