Drobo Gathers 10,000 Consumers in Media and Entertainment

Drobo
Inc. announced that it is experiencing accelerated adoption among
video professionals, film producers and multimedia production studios
who require scalable storage solutions for an evolving industry.

Based on its registered user data,
there are more than 10,000 video and multimedia professionals using
Drobo to help solve the storage and editing requirements associated
with video and film production.

"HNH Multimedia Productions
specializes in interactive storytelling for a diverse clientele and
provides interactive CD-ROMs and films to commercials and Web sites.
We’ve been using Drobo for more than three years in our full-service
multimedia production studio," said Catherine Miller,
co-owner, HNH Multimedia
Productions, LLC. "I’m not a technology or storage expert
and don’t have a lot of time and effort to spend to become one. With
my Drobo I don’t have to. Each project I work on is extremely
deadline driven and unique, and Drobo provides me with peace of mind
along the way."

The media and entertainment industry
has undergone a transformation over the last few years.
Higher-quality codecs, larger digital images, HD video, more graphics
and tapeless acquisition are driving need for more digital storage
and more storage capabilities. The company has continued to stay
ahead of these changes, with high capacity, performance systems and
modern interfaces like Thunderbolt and USB 3.0, battery backup for
reliability, plus the ability to accommodate SSD storage media along
with HDDs.

For production company RHED Pixel, a
visual communications company specializing in high definition video
production for public service announcements, educational and
documentary pieces and other broadcast video, the solution is being
deployed for their primary backup, storage and archive for all data.
The company has been a long time customer and has seen its products
evolve to meet the needs of the professional film and video industry,
especially with the addition of the professional product line, the
Drobo Mini, 5D and 5N.

"RHED Pixel consumes terabytes of
data on a weekly basis. With a video project, the cost of losing data
is often irreplaceable, as you can’t capture that moment or shot
again. Our data is mission critical and we back it up to multiple
Drobos. We use Drobos as both our primary backup and our active
storage for our editing and graphics systems," said Rich
Harrington, author, video/photo professional and CEO of RHED
Pixel. "With a typical project, our data will often be
stored on two or three different Drobo devices. We’ll use things like
the new Drobo Mini to transport from the field shoot, then switch to
larger options for the editing stages. We also use Drobos for near
term storage to keep things backed up and then archived."

"Every computer in our office
is connected to a Drobo, including the ones that go into the field.
The addition of USB 3.0 and Thunderbolt, as well as SSD cards, have
made them fast and reliable. We have seen the company really listen
to the needs of film and video professionals to accommodate growing
needs. We have been using for Drobo for years and have noticed more
and more of our peers adopting them," concluded Harrington.

Partner of photography and film
production company, Expedition
Workshops, KEENPRESS,
Cotton Coulson, focuses on the environment, climate issues, and
international travel stories. He chose the Drobo Mini as the external
storage solution to take on his long Antarctic Peninsula expedition
on board the National Geographic Explorer through Lindblad
Expeditions to shoot video on humpback, finn and killer whales,
penguins and leopard seals.

"When shooting throughout long
days and nights, in all kinds of extreme weather conditions, the new
Drobo Mini performed just as designed; easy to use and fast enough
for constant video editing and rendering. I am very happy to know
that my creative material is safely backed up, and I no longer have
to carry with me four to five separate backup drives. It also saves
me a lot of time being able to store all the data in one secure
place," said Coulson.