Roger Sippl, Advisor, Aerospike

The world of data management is facing the biggest technological shift since the advent of relational databases and client/server computing some 30 years ago. Today, unprecedented volumes of structured and unstructured data are generated at high velocity via Web, social and mobile interactions and sensors. This is giving rise to new applications that respond immediately to what people, devices and systems are doing now. And it is driving the demand for new highly distributed databases optimized for both DRAM and fast, stable flash-based storage.

In the wake of these shifts, Aerospike, Inc. has attracted Silicon Valley pioneer Roger Sippl to join the real-time database company as an advisor. He is a leader in the last database revolution as founder and CEO of Informix Software and will play a strategic role in helping Aerospike to build on its technology and market adoption.

Spearheading the Future of Database Design
Already, customers have the Aerospike real-time hybrid memory and flash database in production within some of the world’s most data-intensive environments. These companies’ real-time big data platforms rely on Aerospike to consistently respond within milliseconds, even while scaling to hundreds of thousands of transactions per second (TPS) and managing billions of objects and terabytes of data-all with 100% uptime. In three years of production, no customer using Aerospike’s ACID-compliant database has ever experienced downtime.

"Databases designed around the limitations of the disk drive have served us well for the last few decades, but the emergence of Internet-scale Web applications requires a fundamentally different approach to database architecture," Sippl said. "I have seen a lot of great database companies working to address this challenge, but very few have proven their claims in real-world implementations. Aerospike clearly stands apart from the crowd with unique, groundbreaking use of DRAM and flash memory technologies and customer deployments at the forefront of managing Internet-scale data in real time. It is an exciting time to work with the Aerospike team in building on this traction."

Teaming with Entrepreneur and Innovator
 Sippl, the managing member of Sippl Investments, LLC, is a Silicon Valley software pioneer, entrepreneur and innovator. His 30 years of contributions have helped shape the enterprise software technology landscape of today. As founder and CEO, he led Informix Software in pioneering SQL relational databases and took the company public; it is now part of IBM. He then was co-founder and chairman of The Vantive Corporation, in CRM, which went public before becoming part of PeopleSoft/Oracle. As founder and CEO of Visigenic Software, he helped pioneer distributed object computing and the concept of the application server; Visigenic was acquired by Borland after becoming a public company. Since founding his venture capital firm in 1998, Sippl has invested in several software companies including SolarWinds Inc., Illustra, Broadvision, SupportSoft, and Red Pepper.

He holds a Bachelor of Science degree in computer science from the University of California at Berkeley.

"I have long been inspired by Roger’s vision and innovation in shaping the market for enterprise software as we know it today, and it is an incredible honor to have him join Aerospike as an advisor. His insights into the database wars 30 years ago and long string of successes in building software start-ups into public companies will be invaluable as we enter our next stage of growth," said Bruce Fram, Aerospike CEO. "With Roger joining Don Haderle, father of DB2; Aerospike founders Brian Bulkowski and Srini Srinivasan; and Russell Sullivan, who previously founded AlchemyDB, we now have an incredible team of luminaries to help us navigate the current database revolution being fueled by the Internet economy."