Emtec Unveils New Brand Identity at CES

EMTEC, Inc., a consumer electronics
manufacturer, will participate in the 2013 International Consumer Electronics
Show (CES) in Las Vegas in January.

It will take advantage of the
trade show platform to launch its new brand identity. The change includes a new
visual identity that will alter the perception of the brand and solidify its position by promoting its products.

The first stage of the brand relaunch will
be revealed at CES and will introduce an original packaging design. The
distinctive new packaging is a step to enhancing the brand’s identity and
will elevate the perception of EMTEC as a dynamic company.

"With
this relaunch, we emphasize our positioning as a ‘love brand,’ building a loyal
relationship with our consumers and showing a true passion for what we do. Our
ultimate goal is to make technology less daunting and provide reliable
solutions that are affordable and in line with our new corporate signature
‘L’Emotion Technologique’ (or Technological Emotion)," said Henri Vignat, EMTEC director.

The brand evolution will continue through
early 2013 with additional enhancements to EMTEC’s online presence, including
the brand’s website and social media networks, product displays and other
marketing materials.

CES will also allow EMTEC to promote its
catalog of consumer electronic products, which includes USB flash drives,
memory cards, multimedia players, MP3 players, portable HDDs and other
computer-related accessories. Meeting with current and prospective retailers,
EMTEC will preview new and developing product lines, discuss unique licensed
product opportunities and share success stories detailing popular products.
Retailers will also have the chance to discuss store placement, POP displays,
special promotions and other sales strategies with the brand’s management team.

Key members of the EMTEC team will be in
attendance, including Henri Vignat, director; Simon N. Garneau, president
U.S. and Canada; Tim Hambleton, director of product management; Brent Kovalsky,
account executive; and Ana Lucia Torres, business developer.