Rob Rosiello VP Channel Sales for Americas, Riverbed

Riverbed Technology, Inc. announced that Rob Rosiello joined the company as VP of channel sales for the Americas, and Nino D’Auria joined the company as VP of channel sales for Europe, the Middle East, and Africa (EMEA).

As Riverbed continues to build and enhance its partner ecosystem, they are responsible for building partner success, customer satisfaction and revenue within their respective regions.

Rosiello will lead the overall channel initiatives in the Americas, and enhance the company’s go-to-market approach to drive alignment and optimization across all partner segments.

D’Auria will lead the channel initiatives and focus on accelerating the company’s business momentum across its portfolio of channel communities in EMEA.

Rosiello and D’Auria each bring more than two decades of industry knowledge and channel experience, and are positioned to help ensure that Riverbed can maximize revenue opportunities in both regions by supporting partners’ efforts to sell solutions.

 As a sales team leader, Rosiello pioneered new market entry strategies in a number of organizations, and has led numerous teams, including business development and alliances, merger and acquisitions, and go-to-market solutions strategy and execution. Prior to joining Riverbed, he was a channel executive at Motorola Solutions with prior leadership positions at Alcatel, Riverstone Networks, and Cabletron Systems.

"With new challenges to solve increasingly complex IT problems, a collaborative approach is needed that often will require partners to work together for customer success. Partners in the Riverbed Partner Network are best positioned to help enterprises exceed their IT goals," said Rosiello.

As a respected executive in the Italian information and communication technology community, D’Auria has proven his ability to build and lead organizations. At Riverbed, he will further build relationships and the partner ecosystem in the EMEA region.

"Riverbed is a known technology leader in EMEA. The company’s focus on helping IT organizations rethink their IT infrastructure—to focus on performance – is critical as they venture into building new architectures that have inherent performance challenges," said D’Auria. "I look forward to helping our entire partner ecosystem – VARs, distributors, systems integrators, and service providers – take advantage of the performance solution selling opportunities to maximize revenue for all parties."

 Prior to joining Riverbed, D’Auria was CEO of Lutech S.p.A., an Italian system integrator. Prior to that, he worked at EMC as VP and regional country manager for Italy and was a member of the EMEA management team. D’Auria also worked at Compaq and Digital Equipment in a variety of roles including channel sales manager and global accounts manager.

"Based on their proven track records, Rob and Nino are the right executives to lead our channel strategy and refine our go-to-market strategy in the Americas and EMEA," said Randy Schirman, senior VP of worldwide channel sales at Riverbed.