Healthcare Publisher Lifescript Selects 3par P10000

Hewlett-Packard Development Company,
L.P. announced that Lifescript, Inc., a publisher dedicated to
educating women about family health issues, has selected HP 3PAR Storage, a component of the HP Converged Infrastructure strategy, to support
increased storage capacity demands and analytic-based decision making to
improve the customer experience.

Lifescript reaches more than 10 million people monthly through its website and
various e-newsletters. A recent tenfold increase in online traffic and the
installation of a new business intelligence platform forced Lifescript to
upgrade its data center. Plus, delays accessing site content, using critical
workflow applications and completing key analytics reports were negatively
impacting Lifescript’s revenue.

Upgrading its data center from EMC hardware to 3PAR S400 Storage, and more
recently to 3PAR P10000 Storage, has enabled Lifescript to improve
throughput by eight times, (1) increasing support for high data-traffic
volumes. In addition to reducing latency to 20 milliseconds for website
visitors, the uninterrupted availability of Microsoft Exchange Server and other
critical applications has improved staff productivity while reducing IT
administration costs. Analytic reports now are delivered on time as a result of
a 69% performance increase in jobs running on the company’s BI servers. (1)

"Lifescript required a storage
solution capable of scaling to accommodate our rapidly growing customer base
while delivering the performance power to maximize revenue potential using BI
and other data-intensive applications," said Jack Hogan, founder and CTO,
Lifescript. "HP 3PAR Storage meets
Lifescript’s long-term capacity needs and allows us to rapidly deploy new
services critical to remaining nimble as we grow."

3PAR Storage also is improving Lifescript’s customer service and revenue
streams. Now the company is processing 5 billion transactions per month
generated via its new BI-intensive Lifescript Advantage platform, which drives
readers to appropriate advertisers.

Lifescript also implemented 3PAR Adaptive Optimization Software, an
automatic storage-tiering solution that enhances infrastructure agility and
increases utilization by distributing data to the right storage tier at the
right time. In addition to minimizing Lifescript’s need to purchase future
storage capacity, the software reduces data-center management costs by
automating the previously labor-intensive task of manually administering data
across storage tiers to maximize system performance.

Switching to HP 3PAR Storage
has also enabled Lifescript to:

• Increase business efficiency with a 95% latency reduction in critical internal
  systems, enabling Lifescript to process analytics and access applications
  needed to make real-time decisions for business growth.
• Ensure continuity of service with 100% uptime, allowing Lifescript
  to provide consistent customer service and data collection.
• Reduce overall storage costs by more than 50% using 3PAR Adaptive
  Optimization Software, which moves infrequently used data from expensive FC and
  flash drives to affordable SATA drives.

"Under pressure to grow business at
a time when their customers’ purse strings remain tight, companies simply can’t
afford data bottleneck-related business disruptions that hinder revenue
generation," said Chris Riley, VP, Americas, Storage, HP. "With around-the-clock application
availability and decreased website latency, Lifescript now has the power to
make strategic real-time business decisions along with the agility to offer new
services to organically grow its customer base."

(1) Based on client results.