StorageCraft Rebrands Recovery Zone

StorageCraft Technology Corporation has launched its rebranded blog, transforming it from a traditional corporate blog into a backup and disaster recovery resource called the Recovery Zone.

The Recovery Zone illustrates a shift in philosophy (and appearance) from the previous StorageCraft blog, which was primarily used for company announcements. While company announcements will still have a place in the new layout, the company’s intent is to provide more interactive and conversational information to anyone interested in backup and disaster recovery, not just partners looking for company-specific content. StorageCraft also hopes to enlist the experiences and feedback of channel resellers and end users to provide a holistic view of the backup and disaster recovery community.

"At StorageCraft, we try hard to offer the best backup and disaster recovery solutions," said Mat Rayback, content marketing manager at StorageCraft. "Traditionally, that’s meant software, but with the Recovery Zone, we can expand and strengthen those solutions with information, education and maybe a little fun."

Current updates include industry news, white papers, case studies and product news. Additional resources, guest bloggers and features will debut as the site grows.

StorageCraft develops the technology that powers its backup, disaster recovery, system migration and data protection solutions for servers, desktops and laptops, software technology that reduces downtime, improves security and stability, and lowers the TCO for computer systems.