Online Marketing Yodle Selects Pure Storage

Pure Storage, Inc.
announced that Yodle, Inc., a local online
marketing, has deployed the Pure Storage FlashArray to support its expanding
customer base.

The new solution has allowed Yodle to achieve a more efficient
rebuild process and to further improve service levels. The
FlashArray has also enabled to run data analytics in their development
environment.

When Yodle integrated the FlashArray
into their development environment, they shrunk their rebuild time from 24
hours to 3 and the process for running a QA environment build from 10 minutes
to 1. With bandwidth to spare, Yodle could afford to virtualize its database
environment and add a new, heavy computational workload to the infrastructure;
the latency was constant at less than a millisecond.

"With our customer base
continuing to accelerate, it was important to find a storage solution that
allows us to run analytics and have a faster rebuild time without affecting
their performance experience online," said John Merryman, CTO, Yodle. "With the
Pure Storage FlashArray, we are able to introduce analytics to our environment
as well as add more workloads to the infrastructure without slowing it down.
This solution works well for us because it enhances the ability for Yodle to
keep innovating for customers quickly, while simultaneously delivering high
service quality."

Benefits of FlashArray deployment include:

• Achieved 5-to-1 data reduction of PostgreSQL DB despite entirely new
  DB at every restore
• Enabled Yodle to virtualize their database environment
• Decreased the build/compile time for QA/test environment virtual machines
  by a factor of 10

"For businesses that are
rapidly expanding, such as Yodle, FlashArray makes sense because it allows for
faster processing and a better user experience while enabling virtualization to
the fullest," said Matt Kixmoeller, VP of products at Pure Storage.
"The FlashArray is designed for
performance and scalability to provide flexibility and convenience to our
customers as they experience rapid innovation to enhance their products."

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