Rorke Data Revamps Select Partner Program

Rorke
Data, Inc., an Avnet,
Inc. company and a data storage solutions provider,
announced expanded support for its reseller partners in the U.S. and Canada
through its Select Partner Program.

It is designed to assist business partners
in building new relationships and expanding their revenue streams through
training, demand generation activities, demonstration equipment and co-branded
marketing activities.

"Rorke Data has always been a
channel-centric company, and our revamped Select Partner Program will provide
our partners with additional resources, tools and marketing support to address
the needs of their customers more effectively and profitably," said
Joe Swanson, group EVP, GM, sales and marketing at Rorke Data. "The Rorke Data Select Partner Program is
designed to create greater engagement and loyalty with our top resellers by
rewarding joint sales activities. Collaboration is key to success in the
channel, and we want to help our partners better leverage our expertise and
resources in the markets they serve."

Participants in Rorke Data’s Select Partner Program must have a qualified,
outbound sales team that focuses on value-added sales of data storage systems
or other complementary products. Rorke Data offers two levels of partnership
for its resellers: Authorized Reseller and Premier Reseller. Authorized Resellers
will benefit from deal registration, free training, sales promotions and support. In addition to the benefits of being an Authorized Reseller,
Premier Resellers gain additional support such as market development funds,
joint marketing opportunities, lead generation, deeper discounts on demo
equipment and a dedicated account manager. All partners will be able to access
the program’s benefits through an online partner portal, which will provide communication on sales and marketing activities.

"The opportunity for increased sales
growth with new customers into vertical markets with Rorke Data’s
high-performance storage solutions is unlimited," said Michael
Flanigan, managing partner at Oceana Digital Ltd., a systems provider for high-end
digital production and a Rorke Data reseller. "The Select Partner Program gives us the support we need to identify and
approach customers who want reliable storage solutions at a low
cost-per-gigabyte price point."

Rorke Data is at the
forefront of data image management, and continues to provide partners new and solutions for media and entertainment, healthcare, surveillance, print
media and IT storage markets. Resellers have helped Rorke Data reach more than
15,000 WW installations for RAID, NAS, SAN, archive and other complex
life cycle data management hardware and software solutions. Resellers also
benefit from access to Rorke Data’s professional services, ranging from data
migration, installation, remote monitoring, data recovery and help desk
services.